Runways, Race Courses, & Riding Gear: Curious Creatures’ Unique Origin Story
GEAR:30
BLISTER
4.9 • 809 Ratings
🗓️ 7 June 2024
⏱️ 42 minutes
🧾️ Download transcript
Summary
Launching your own outdoor apparel company is no small feat, especially if it’s a one-woman operation. But with Curious Creatures, that’s exactly what Tasha Woodworth has done, and Kara Williard sat down with Tasha to hear all about her unique path to where she is today, as well as the ups, downs, and key takeaways from the journey.
We discuss how Tasha’s background in both the fashion industry and ski racing helped her along the way; what it means to be a “curious creature”; how the ski racing “beat down” prepared her for building a small business, and more.
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TOPICS & TIMES
High Fashion (2:46)
Working at Patagonia (5:27)
NCAA / Middlebury & US Ski Team (9:12)
Why start a new business? (11:27)
First Steps (13:55)
Products & Problem Solving (16:16)
Curious Creatures (19:49)
Men’s vs. Women’s vs. Unisex (29:17)
Business Ethos (30:17)
What’s Next? (33:35)
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Transcript
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| 0:00.0 | Hey everybody and welcome back to Gear 30 on the Blister Podcast Network. As always, we are |
| 0:11.0 | proudly coming to you from our home base and elevation hotel in Mountcrested Bute. |
| 0:15.8 | My name is Kara Williard and you can check out everything we're doing and reviewing over at blisterreview.com. |
| 0:22.9 | Over there, you can read all of our latest reviews, listen to all of our podcasts, |
| 0:27.6 | register for next winter's Blister Summit event, which is currently at Early Bird discounted pricing, |
| 0:33.8 | so don't miss out on that. You can also become a Blister Plus member and a whole lot more. |
| 0:39.8 | Well, for this edition of Gear 30, I got to talk to Tasha Woodworth, who is the founder of a new |
| 0:45.3 | brand in the outdoor apparel market called Curious Creatures. This episode turns into a bit of a |
| 0:51.3 | primer on launching a small business, tips and tricks direct from |
| 0:54.7 | Tasha, and what this endeavor has looked like for her over the past couple of years. |
| 0:59.7 | Tasha has an interesting background that mixes high fashion and creativity, years of working |
| 1:04.9 | with Patagonia, years of racing as an NCAA and U.S. ski team professional, and she rolled all of this into starting |
| 1:13.9 | a company that she cares about and has worked as a one-woman operation to bring her vision to light. |
| 1:20.4 | In this episode, she discusses the risks she's taken, why resilience matters, and what it means |
| 1:26.1 | to be a curious creature as we are out exploring in |
| 1:29.3 | nature. For anyone who's considered launching a small business, this episode is definitely for you. |
| 1:35.3 | But also for anyone who's just curious about what this process looks like, Tasha's got some |
| 1:39.5 | great experience to share. Before we get going, this episode of Gear 30 is presented by our Blister |
| 1:45.5 | recommended shops. With a list of reputable shops that spans the globe, our Blister |
| 1:51.2 | recommended shops represent the best service-oriented outdoor shops in the world. They're who we |
| 1:57.5 | trust to work on our ski boots, wrench on our bikes, tune our snowboards, |
| 2:01.4 | and more. If you are looking for a reliable shop in your area or wherever you're headed on |
... |
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