So here's the thing, entrepreneurs, leaders, sales people.

We all want to create consistent, repeatable, and scalable ways to grow our business and our income.

And we want to do it better, faster, and more seamlessly.

Why?

So we can actually enjoy our lives, take vacations,

and spend the quality time what we want

with the people that we love.

How do we do all this without spending a fortune

or running ourselves ragged.

That's the big question, and this show is dedicated to the answer.

Welcome to the Tom Ferry Show, episode 131.

One of the biggest challenges I've observed in over two decades

of coaching is watching people try and run their business by memory. You know what

I'm talking about? Every day they wake up like what do I have to do today?

And you don't actually say that. You usually grab a yellow notepad or a list or some kind of application

and you start writing out your to-do list. Have you ever been guilty of creating a to do list before? Now I know you

feel good in the moment because you're like, well I gotta do this, I gotta do that, I gotta do this,

but if you analyze your to do list, Almost every time on that list the activities are not

driving your business. Yes, there are things that need to get done, but they're lower

on the priority if you ultimately want to build a business by design.

So the challenge and the question I have for you today is, are you running your business by

memory or are you running it by design?

...