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The Story of a Brand

Rumpl - Introducing the World to Better Blankets

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5145 Ratings

🗓️ 16 July 2020

⏱️ 32 minutes

🧾️ Download transcript

Summary

Back in 2012, Wylie Robinson, Founder & CEO of Rumpl, took a surf/ski trip with his childhood friend all throughout California. One day, while camping in the Sierra Nevada mountains, Wylie and his friend woke up to find themselves stranded under a foot of snow that had rendered their truck useless. Stuck in the middle of nowhere, without cell phone service, Wylie and his friend had no choice but to snuggle under their sleeping bags and wait for help to arrive. Find out how Wylie was able to turn this icy situation into a goldmine. Here is the story of a brand.

In Part one of this episode, Wylie talks about: What He was doing before he started Rump, How a surf/ski trip in 2012 led to the idea of a sleeping bag style blanket, How he was able to launch his brand from a Kickstarter fund, Why he saw an opportunity to apply innovative fabric to the blanket industry, What categories of products are filled with massive opportunities for innovation, The different challenges he faced when building up his brand- learning about back-end logistics, How he dealt with the frustration of roadblocks, How the company has been dealing with the effects of the pandemic, Re-positioning marketing strategy and listening to their customers, Why blankets produce such a powerfully emotional response from people.
 
Join us while Ramon Vela interviews Wylie in Part 1 of this episode and listen to him share the inside story of a brand.
 
For more on Rumpl visit: https://www.rumpl.com/
 
 
Klaviyo -  https://www.klaviyo.com/
Retention Science - RetentionScience.com

Transcript

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0:00.0

Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce

0:10.9

podcast, and he's not your average host.

0:14.4

This is The Story of a Brand with your host, Ramon Vela.

0:21.0

I think a lot of people are just stopped in their tracks from fear.

0:26.4

You know, some people are stopped by that and then others are really motivated by it.

0:31.6

In my case, and I'm sure in other entrepreneurs case, it's more of a frustration if they can't

0:36.8

figure something out than an impediment. And if I can't figure it out, I know, it's more of a frustration if they can't figure something out than

0:37.9

an impediment. And if I can't figure it out, I know that it's possible. It's like I got to get

0:43.3

to the bottom of it and just figure it out. So I think that's just a personality trait that's

0:49.1

kind of required in early days of starting a company.

0:58.8

When are your customers most excited about your brand?

1:03.0

Is it when they see a Facebook ad, when they're looking at a few products and deciding which one to pick?

1:04.1

Or how about when they're receiving an upsell email three to four weeks after they

1:08.4

purchase?

1:09.0

Well, if you're like me, the most important,

1:11.7

exciting and I have to admit emotional part when I'm buying online are the days after I purchase

1:17.2

and when I'm waiting for my package to be delivered to my doorstep. Those three to five days seem like

1:23.1

forever after you're as excited as I am about getting a new item in the mail.

1:28.5

That's why I'm so excited to introduce you to the Shopify app Malamo.

1:33.7

Visit gomalamo.com forward slash CF and they'll show you how you can generate more revenue

1:39.9

while keeping your customers excited about your brand from browsing to purchase to receiving their

1:44.7

products at their home. Visit gomalamo.com for slash CF to learn more. That's go m a L-O-M-A-L-O-M-O-O-M-O-O-com

...

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