Rumpl - The Cadillac of Outdoor Blankets

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 17 July 2020

⏱️ 37 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In part two, Wylie Robinson, Founder & CEO of Rumpl, goes into detail about the different variations of his innovative blanket. He discusses his long-term vision of his brand. Although he admits that focusing on his core products is the most important priority of his team. He realizes that his ability to dive deep into the smallest details has allowed for a rich assortment of choices for customers. Wylie then discusses the growth of the outdoor industry in general, and the many ways his brand is giving back to the community. All of this and more...

In part two of this Feature Wylie discusses: The different products offered from Rumpl- the fabrics, innovative technology, What is his long-term vision for Rumpl-specialized products for different uses, collaboration with interesting artists and brands, Why he feels there is a greater advantage to staying focused on blankets for now, What are the key factors that differentiate Rumpl from competitors- style, focus on a niche product, deep assortment, and being the originator of the product, The future of the outdoor industry- projected growth, retail partnering, The major distribution channels, growing the direct-to-consumer channel, How Rumpl is offsetting its carbon footprint- give-backs to the environment and their community, and more.

Join us while Ramon Vela interviews Wylie in Part 2 of this episode and listen to him share the inside story of a brand.

For more on Rumpl visit: https://www.rumpl.com/

Malomo - https://gomalomo.com/cf

Klaviyo - https://www.klaviyo.com/
Retention Science - RetentionScience.com

Transcript

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0:00.0	Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce
0:10.9	podcast, and he's not your average host.
0:14.4	This is The Story of a Brand with your host, Ramon Vela.
0:22.1	Well, and, you know, I just,
0:25.6	one of the things that I love, too,
0:27.8	that I kind of feel like maybe this should be more of your story,
0:30.4	if I was just to provide some input,
0:33.0	is the fact that, you know, you are your customer.
0:40.0	Yeah, that's a big piece of it too I mean the authenticity factor you know when we were starting I have a lot of
0:43.7	friends that are that are you know operated a pretty high level in skiing and
0:47.6	surfing and now on biking when we started a lot of those friends of mine were
0:52.4	able to endorse the brand and kind of get our attraction.
0:55.0	And so, you know, we have been able to establish ourselves within the core of that outdoor community.
1:01.0	Again, that's where we're focused right now.
1:03.0	And to come from a really core place and a core voice, that goes a long way, for sure.
1:09.0	It's really easy to identify impostures when are your customers
1:16.0	most excited about your brand is it when they see a Facebook ad when they're looking at a few
1:21.0	products and deciding which one to pick or how about when they're receiving an upsell email
1:25.7	three to four weeks after they purchase. Well, if you're
1:28.8	like me, the most important, exciting, and I have to admit emotional part when I'm buying online
1:33.9	are the days after I purchase and when I'm waiting for my package to be delivered to my doorstep.
1:40.3	Those three to five days seem like forever after you're as excited as I am about getting a new item in the mail.
	...

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