Rufus AI: Amazon's AI-Powered Shopping Assistant w/ Max Sinclair - Ep - 559 - Lunch With Norm

Lunch With Norm - The eCommerce & Amazon FBA Podcast

Norman Farrar

Marketing, Entrepreneurship, Business, Business:entrepreneurship

5 • 1.4K Ratings

🗓️ 13 March 2024

⏱️ 56 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

On today’s Lunch With Norm, we are with the founder and CEO of ecomtent.ai, Max Sinclair! We discussed Rufus AI: Amazon's AI-powered shopping assistant. Find out how can e-commerce sellers adapt to AI Search. Our guest held a number of leadership roles including for the launch of “Amazon Business” (B2B) in the UK. This episode is brought to you by Post Purchase Pro Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post-purchase marketing. Finally, your email marketing can be actively managed by professionals with over 30 years of experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset. For more information visit https://www.postpurchasepro.com/lunch This episode is brought to you by Startup Club Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more. For more information visit https://Startup.club This episode is brought to you by Seller Basics Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice. Consider Seller Basics your Amazon account's comprehensive health plan. For more information visit https://www.sellerbasics.com In this episode, the founder and CEO of ecomtent.ai, Max Sinclair is here. Today, we discussed Rufus AI: Amazon's AI-powered shopping assistant. He held a number of leadership roles including for the launch of “Amazon Business” (B2B) in the UK. This episode is brought to you by Startup Club, Post Purchase Pro, Seller Basics, and HONU Worldwide... *All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.

Transcript

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0:00.0	If you take a look at, and we've talked about it, but chat GPT, where you have these hallucinations that come out of nowhere, well, what happens if there's just a fine tune?
0:11.6	And now you're ghosted.
0:13.9	And people can't find your product.
0:15.7	Yeah. Lunch with No, Lunch with No. Lunch of No. Lunch of A.
0:21.8	Hey, everyone.
0:26.8	This is Norm Ferrar, aka A.A.
0:28.1	The Beard Guy here.
0:29.1	And welcome to another Lunch with Norm,
0:30.9	the e-commerce and Amazon FBA podcast.
0:33.8	Today, we're going to be discussing Rufus A.I.
0:40.3	Amazon's AI powered shopping assistant. We're going to be discussing Rufus AI, Amazon's AI powered shopping assistant.
0:45.8	We're going to be talking about what exactly is Rufus, how does AI search differ from A9 search, and how can e-commerce sellers adapt to AI search?
0:51.9	All right, welcome to another lunch with Norm, the e-commerce and Amazon
0:55.9	FBA podcast. What the heck is Rufus? Well, we'll be talking about it today. Amazon's AI
1:02.4	powered shopping assistant. Our guest is the founder and CEO of ecomtent.aI. He spent over six
1:10.4	years working at Amazon. He's held a number of leadership
1:13.5	roles, including for the launch of Amazon business, B2B in the UK, and owning customer browse
1:21.8	and catalog quality for the launch of Amazon in Singapore. And we're talking about one of our favorite guests, Max Sinclair.
1:30.5	He's back.
1:31.8	And we'll be getting to Max.
1:33.9	And in a second, we just have to have a word from our sponsor.
1:37.1	Facing cash flow challenges with your e-commerce business,
	...

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