How To Read The Minds Of Your Customers & Understand Why They Buy w/ Alisha Conlin-Hurd - Ep - 558 - Lunch With Norm

Lunch With Norm - The eCommerce & Amazon FBA Podcast

Norman Farrar

Marketing, Entrepreneurship, Business, Business:entrepreneurship

5 • 1.4K Ratings

🗓️ 8 March 2024

⏱️ 42 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

On today’s Lunch With Norm, we are with the founder of Persuasion Experience, Alisha Conlin-Hurd! We discussed how to read the minds of your customers & understand why they buy. Find out why target market research is important. Our guest has launched 500+ funnels across 120+ niches and built 3 marketing teams from scratch in companies King Kong. This episode is brought to you by Post Purchase Pro Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post-purchase marketing. Finally, your email marketing can be actively managed by professionals with over 30 years of experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset. For more information visit https://www.postpurchasepro.com/lunch This episode is brought to you by Startup Club Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more. For more information visit https://Startup.club This episode is brought to you by Seller Basics Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice. Consider Seller Basics your Amazon account's comprehensive health plan. For more information visit https://www.sellerbasics.com In this episode, the founder of Persuasion Experience, Alisha Conlin-Hurd, is here. Today, we discussed how to read the minds of your customers & understand why they buy. She has launched 500+ funnels across 120+ niches and built 3 marketing teams from scratch in companies King Kong. This episode is brought to you by Startup Club, Post Purchase Pro, Seller Basics, and HONU Worldwide... *All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.

Transcript

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0:00.0	When they're thinking about research, you brought up competitive research and looking at reviews.
0:04.7	Amazon sellers should be doing that.
0:07.0	I think a lot of them do.
0:08.3	But then you've brought up all these other areas where you can easily find more than what your competitor is going to do.
0:15.2	Lunch of New Luncheon, Lunch, Lunch, Lunch, Lunch, Lunch, Today, Hey, everyone, this is Norm Ferrar,
0:26.8	aka the Beard Guy here,
0:28.1	and welcome to another Lunch With Norm,
0:29.9	the e-commerce and Amazon FBA podcast.
0:33.4	Today, it's a pre-record,
0:35.6	but we've got something really special for you.
0:38.3	We're going to be talking about how to read the minds of your customers and understand why they buy.
0:44.7	Kind of important.
0:46.1	So we're also going to be talking about target market research and why that's important.
0:51.3	What are the three ways to do research and how to turn top promoters
0:56.5	into testimonial videos. So welcome to another lunch with Norm, the e-commerce and Amazon FBA
1:02.3	podcast. As I mentioned, today we're going to be talking about how to read the minds of your
1:06.7	customers and understand why they buy. I met our guest and she's a first time guest at an event,
1:13.9	the M3 event, I think it was around six months ago. And she blew me away with her presentation.
1:21.3	So I've been trying to get her on the podcast and she finally agreed, well, she'll probably say
1:27.2	she never got the emails.
1:28.9	But anyway, we got her, you got to listen to this lady. She knows it all when it comes down.
1:36.3	Well, her company name is called Persuasion Experience. And she's all about that.
	...

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