Roy Choi

Business of HYPE

HYPEBEAST

Society & Culture

4.8 • 785 Ratings

🗓️ 17 February 2019

⏱️ 55 minutes

🔗️ Recording | iTunes | RSS

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Summary

Roy Choi is a chef and restaurateur known for his game-changing business Kogi Truck. As he reflects on his ten-year milestone of being in the business, he discusses his thought process, early beginnings and newest venture, Best Friend.

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Transcript

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0:00.0	From Hype Beast and Hype Radio, I am Jeff Staples, and this is the business of hype, a show about creative entrepreneurs, brand builders, innovators, and the realities behind the
0:21.7	dreams they've built.
0:32.7	Today's episode is brought to you by my good friends at New Balance.
0:36.4	They just dropped the latest evolution
0:38.1	to the classic 997 franchise. It's simply called the 997H. It's an instant classic in my
0:45.0	opinion. And my favorite colorway? Probably the magnet energy red, but it's pretty hard to choose.
0:51.5	It drops this month, and it's available in dope colorways all over
0:54.9	the world at better New Balance retailers. And much like what we do here at the business of hype,
1:00.4	New Balance is all about supporting the fearlessly independent. So whether it's the athletes they serve
1:05.3	or the creatives that they collaborated with, like me, New Balance has been celebrating
1:10.3	entrepreneurship since 1906. You can learn me, New Balance has been celebrating entrepreneurship since 1906.
1:12.6	You can learn more at New Balance.com.
1:19.6	He's a culinary pioneer and a community visionary, someone who has truly changed the world by single-handedly elevating the food truck phenomenon to new levels.
1:34.8	And he's only just begun.
1:37.3	Everyone welcome Roy Choi to the Business of Hype podcast.
1:41.4	He is the creator of the world-renowned taco truck Kogi and his new Vegas restaurant
1:46.6	best friend. The journey to success wasn't always smooth for Roy. So listen in as he tells his
1:53.7	amazing story. This is dope because we get to do this in your new home. Yeah. Right next to a big light box filled with photography of Los Angeles
2:05.9	on Boyle Heights photo right next to us.
2:09.3	With a low rider?
2:10.3	Yeah, all hydrauliced up at the signal.
2:15.3	So you're in your comfort zone here?
	...

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