Peter Lundgren of T-Post

Business of HYPE

HYPEBEAST

Society & Culture

4.8 • 785 Ratings

🗓️ 24 February 2019

⏱️ 35 minutes

🔗️ Recording | iTunes | RSS

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Summary

Peter Lundgren is the founder of T-Post. Started 14 years ago, T-Post is a wearable magazine that delivers monthly t-shirts to your doorstep with a graphic on the outside and editorial feature printed on the inside. T-Post aims to reinvent storytelling and the medium of print itself.

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Transcript

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0:00.0	From Hype Beast and Hype Radio, I am Jeff Staples, and this is the Business of Hype,
0:16.6	a show about creative entrepreneurs, brand builders, innovators, and the realities behind the dreams they've built.
0:32.6	Today's episode is brought to you by my good friends at New Balance. They just dropped the latest evolution
0:38.1	to the classic 997 franchise. It's simply called the 997H. It's an instant classic in my
0:45.0	opinion. And my favorite colorway? Probably the magnet energy red, but it's pretty hard to choose.
0:51.5	It drops this month, and it's available in dope colorways all over
0:54.9	the world at better New Balance retailers. And much like what we do here at the business of hype,
1:00.4	New Balance is all about supporting the fearlessly independent. So whether it's the athletes they serve
1:05.3	or the creatives that they collaborated with, like me, New Balance has been celebrating
1:10.4	entrepreneurship since 1906.
1:12.6	You can learn more at New Balance.com.
1:19.6	Whoever said Prince is dead has never worn a t-shirt or met our latest guest on the business of hype.
1:30.3	Hailing from Sweden, Peter Lundgren has created one of the most interesting t-shirt brands in the world
1:35.6	and is still going strong 14 years deep.
1:39.7	He's collaborated with some of the dopest brands, designers, and artists like A-Life, Ricky Powell,
1:46.2	Eric Hayes, and yours truly. And he's had publication after publication rave about his project.
1:53.3	So what else does Peter have in store? You'll have to hear from him first on this week's
1:58.3	episode of The Business of Hype.
2:04.6	Um... first on this week's episode of The Business of Hype. My name is Peter Langren, and I'm the editing chief of T-Post.
2:09.7	Okay, cool.
2:11.5	I'm familiar with T-Post.
2:13.1	I know what it is, and I'm a big fan of it.
	...

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