Rory Sutherland explores Fortitude

Eat Sleep Work Repeat

Bruce Daisley

Workplace Culture, Social Sciences, Management, Work, Culture, Business, Science

4.7 • 991 Ratings

🗓️ 5 October 2022

⏱️ 69 minutes

🔗️ Recording | iTunes | RSS

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Summary

Rory Sutherland is one of the most respected brains in the advertising industry, a man whose early endorsement of behavioural economics helped popularise the nascent science. He's also a regular writer for The Spectator and Vice Chief of Ogilvy Group. Rory joins me to interview to talk about my new book, Fortitude, which has become a Sunday Times Bestseller and tackles the myth of resilience.

The event was hosted by a brilliant organisation called Radix Big Tent. Radix Big Trent gives a platform for non-partisan conversations about big policy issues, giving a voice to people and places. It provokes and promotes new conversations about the regeneration and renewal of our society in a non-partisan way, inspiring practical actions which demonstrate the value of political intervention and delivering real change in left behind areas.

It convenes Summits, Festivals, physical and online events around the country that engage local leaders and ordinary people, bringing them into contact with national policy makers and influencers.

If you would like to hear more please sign up on radixuk.org

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0:00.0	This is Eat Sleep Work Repeat. It's a podcast about work, psychology and life.
0:11.5	Hello, thank you for joining us.
0:13.0	I've got a lovely episode lined up for you today.
0:17.0	Before that, I just thought I'd give a couple of call out to some of the things that you might not have been aware of.
0:25.4	Just a reminder that if you are interested in workplace culture and making work better, then
0:29.3	the newsletter is a great place to start.
0:31.3	You'll see the link of that to the at the top of the show
0:33.8	note and this week's newsletter includes a link to the video of a session I did at
0:39.4	the RSA last week which was about resilience and fortitude and what we can understand
0:46.2	about it and got a lovely response there was some there was some really good
0:49.9	responses from people in the room and and I stayed along and had a chat afterwards.
0:54.2	So if you're interesting that, by all means join in and take a look there on the newsletter.
0:59.8	Today's episode is a conversation between myself and Rory Sutherland.
1:04.1	Now Rory is an icon of the marketing world.
1:07.1	He's a Ted Talk specialist.
1:10.1	He's done the main Ted conference. and Rory's day job is the vice chair of the
1:16.5	Ogilvy group in fact he's famous for far more than that he's famous for he's erodite
1:22.0	and really thoughtful contributions on the role of marketing, the role of
1:26.4	behavioral economics who's really sort of championed the behavioral economics agenda and he's a brilliantly thoughtful contributor to all manner of things
1:37.9	he's a regular writer for the spectator along the way. We talk about my book Fortitude and why we get resilience wrong. So it's worth
1:46.3	flagging right up front that Rory's in the interviewing seat is interviewing me. So if
1:52.1	you're here just to hear examples of Rory sparkling
	...

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