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Rory Sutherland explores Fortitude

Eat Sleep Work Repeat

Bruce Daisley

Workplace Culture, Social Sciences, Management, Work, Culture, Business, Science

4.7991 Ratings

🗓️ 5 October 2022

⏱️ 69 minutes

🧾️ Download transcript


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Rory Sutherland is one of the most respected brains in the advertising industry, a man whose early endorsement of behavioural economics helped popularise the nascent science. He's also a regular writer for The Spectator and Vice Chief of Ogilvy Group. Rory joins me to interview to talk about my new book, Fortitude, which has become a Sunday Times Bestseller and tackles the myth of resilience.

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This is Eat Sleep Work Repeat. It's a podcast about work, psychology and life.


Hello, thank you for joining us.


I've got a lovely episode lined up for you today.


Before that, I just thought I'd give a couple of call out to some of the things that you might not have been aware of.


Just a reminder that if you are interested in workplace culture and making work better, then


the newsletter is a great place to start.


You'll see the link of that to the at the top of the show


note and this week's newsletter includes a link to the video of a session I did at


the RSA last week which was about resilience and fortitude and what we can understand


about it and got a lovely response there was some there was some really good


responses from people in the room and and I stayed along and had a chat afterwards.


So if you're interesting that, by all means join in and take a look there on the newsletter.


Today's episode is a conversation between myself and Rory Sutherland.


Now Rory is an icon of the marketing world.


He's a Ted Talk specialist.


He's done the main Ted conference. and Rory's day job is the vice chair of the


Ogilvy group in fact he's famous for far more than that he's famous for he's erodite


and really thoughtful contributions on the role of marketing, the role of


behavioral economics who's really sort of championed the behavioral economics agenda and he's a brilliantly thoughtful contributor to all manner of things


he's a regular writer for the spectator along the way. We talk about my book Fortitude and why we get resilience wrong. So it's worth


flagging right up front that Rory's in the interviewing seat is interviewing me. So if


you're here just to hear examples of Rory sparkling


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