This is the sleep work for me, I'm Bruce Dazley. It's a podcast about workplace culture, psychology and life.

One of the things I've been really intrigued by over the last few weeks is discussions about

where the office sits in conversations about creativity.

You know, a lot of us are sort of interested in the idea of where

creativity lives or we might have heard buses say we need to be back in the office so we can be

creative. So when I saw a new book was coming out that talked about the process of creativity, I was really

intrigued.

The book is called Ideas Flow.

It's by Jeremy Utley and Perry Klebarn and Idea Flow, it's called actually, rather than Ideas Lowe.

And it really goes into the specifics of how ideas are created.

What they do is they run a course at Stanford Business School sort of an ideas related

course that tries to show people how to systematize it.

I found it really intriguing as you hear in the conversation the preview copy of the book that I got sent

fell apart it disintegrated because I'd spent so much time flicking between it

and annotate it and ascribing it the thing that really struck me by it was that we often find ourselves

thinking that creativity is this sort of nebulous hard to reach far off thing and actually

creativity is just a process it It's a learned process. It really reminds me of a book that I think about all of the time. There's a book by a former Madison Avenue madman that's called a technique for producing ideas and I've put a

link to that in the show notes by James Webb Young it's about sort of I think

just glancing there on the Kindle it's about sort of I think just glancing there on Kindle it's about sort of

six pounds on Kindle or you could buy a paper copy for about the same amount and the

think about that technique is firstly you think Angarne is there a technique

for producing ideas?

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