Rohan Oza: The playbook for building billion-dollar consumer brands
Masters of Scale
WaitWhat
4.6 • 4.4K Ratings
🗓️ 4 June 2026
⏱️ 32 minutes
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Summary
If there was a Mount Rushmore of brand builders, investor Rohan Oza would be on it. He’s been the driving force behind $8 billion in exits for vitaminwater, Poppi, and more. Oza joins host Jeff Berman to reveal his playbook for success.
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Transcript
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| 0:00.0 | The very best founders I know are brilliant at building systems. They connect teams, they remove |
| 0:07.2 | bottlenecks, and they eliminate single points of failure. And yet, when it comes to their own wealth, |
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| 0:53.3 | Every founder knows the idea is not the hard part. It's turning that |
| 0:58.1 | idea into something a team can actually execute at scale. AI and Jira does the invisible work, |
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| 1:34.5 | Hey folks, Jeff Berman here. Exciting news. Applications are now open for the Masters of Scale Summit. |
| 1:42.8 | It's happening October 20th through October 22nd in San Francisco, |
| 1:46.9 | and it is a really special event. Please join our curated community of founders, innovators, |
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| 2:28.1 | I started looking around to see who could help make vitamin water cool and broad because the product was great, package is great, but didn't have that zeitgeist. |
| 2:31.3 | Rohan O's new job was to make vitamin water stand out in a crowded beverage landscape. |
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