In this episode Rob speaks to the co-founder of Mulberry, and sustainability pioneer Roger Saul. They discuss entrepreneurship, adaptability and of course fashion! An inspiring and educational conversation full of value for both the young and established entrepreneur alike.   KEY TAKEAWAYS Fashion has changed tremendously in the past few decades. When Roger first entered the world of fashion in the early 70s it was very exciting, everything was new and fashion was centre stage in the same way music was. Fashion nowadays is more compartmentalised and it has found its place in our lives but isn’t as important as it once was.   Roger has always enjoyed buying, selling and working with something he loved. Being an entrepreneur and working in fashion just made sense to him. He started Mulberry with a singer sewing machine in his kitchen, with his mother and girlfriend, and it was soon a success. Pivoting is a key part to any successful business and entrepreneur and Roger has demonstrated this many times over, including creating Mulberry home products when people started travelling less in the 80’s/90’s recession. You don’t have to ‘stay in your lane’ in business. Roger started in fashion, moved over to homewares, then hotels, onto food and more. Being able to adapt and do so with passion, energy and knowing your customers and audience is key. Your competition can give you the best pointers on what to do and what not to do. Look at what works for them, what they do well but also the mistakes they make. Opportunities don’t often drop into your lap, you have to be creative and make them happen yourself.   BEST MOMENTS   “Everything I have done, been involved with business wise I have really enjoyed the ride” “Fashion is always good at translating what happens next”   “You’ve gotta keep reinventing yourself”   “You have to be resilient if you want to be an entrepreneur and survive”   [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com