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The Story of a Brand

Rockerbox - Optimize Your "Hard to Track" Channels

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5145 Ratings

🗓️ 28 June 2021

⏱️ 33 minutes

🧾️ Download transcript

Summary

**This episode is brought to you by MuteSix and Omnisend**

 

“It's our job to make the complex simple,” that's precisely what Rockerbox does. In the second half of this Feature, Ron Jacobson, Founder and CEO of Rockerbox, continue the conversation by talking about eCommerce and its focus on Business-to-Consumer (B2C). 

According to Ron, if you have clear digital-based conversion goals that you seek to optimize, you’re a perfect fit for Rockerbox. Then he dives into the implementation perspective and explains three stages, including 1) understanding what's happening to customers' properties, 2) adjusting all marketing data, and 3) structuring data to be helpful for clients.

We discuss:

* Who is a fit for Rockerbox
* Marketing channels that brands use
* How they approach offline channels
* Why it’s impossible to be perfect
* Ways and examples of using Rockerbox
* How channels are tested
* How they make the complex simple
* A tool that puts everything together
* New integration launch

 

Join Ramon Vela and Ron Jacobson as they break down the inside story on The Story of a Brand.

For more on Rockerbox, visit: https://www.rockerbox.com/

*

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: mutesix.com/storyofabrand

*

This episode was brought to you by Omnisend.

Omnisend is an e-commerce marketing platform that goes above and beyond regular email campaigns - so you can start increasing your sales, not your workload.

With Omnisend, you’ll be launching pre-built e-commerce automation in no time, as well as intuitively segmenting customers and even trying out SMS or push notifications - all from the same platform.

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Transcript

Click on a timestamp to play from that location

0:00.0

Recorded at Mute 6 Studios.

0:07.6

This is not your average entrepreneur or e-commerce podcast.

0:11.7

And he's not your average host.

0:14.2

This is the story of a brand with your host, Ramon Vela.

0:21.5

It's our job to make the complex simple.

0:23.8

That's literally when we do our quarterly recaps or quarterly planning.

0:26.8

That's fundamentally what Rockerbox is doing,

0:28.5

trying to take something very, very complicated and simplify it as much as possible.

0:33.1

Now, to your point, it requires us to have awesome customer support,

0:37.4

great onboarding, great documentation, and we have an amazing team of rockerboxers to do exactly that.

0:43.3

I can't speak highly enough of them and the kind of the work they do for our customers.

0:48.3

It's actually thinking back through what I said before.

0:51.3

If they heard what I talked about onboarding, they probably tell me I screwed up and missed probably the biggest part of the whole thing.

0:57.7

It's actually understanding the customer's key goals, key goals.

1:01.3

What are their key priorities? What are they actually trying to answer?

1:04.1

And I think that's just so important. I often dive into the technical weeds of things,

1:08.5

but we want to make sure that we understand what the priority questions are that our customers are actually looking to get answered.

1:13.6

And once we do that, we just start there.

1:16.6

You know, what are your initial goals, but the biggest problems you have today?

1:19.6

And let's get you the answers to those questions right away.

1:21.6

It's very much that kind of classic walk, crawl run example where if we can start getting customers comfortable

1:28.5

with answering those initial questions they're looking to have answered, they're going to get

...

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