Fill it Forward - Inspiring the World to Reuse

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 29 June 2021

⏱️ 32 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

**This episode is brought to you by MuteSix and Repeat**

Fill it Forward exists to help inspire people to reuse. In the first half of this Feature, we have Matt Wittek, Founder and CEO of Fill it Forward, a renewable and environmental brand that created reusable products, technology, and initiatives to reuse.

Matt’s environmental responsibility journey started in college when he tried to convince people to save plastic bags during his college days. He eventually focused his efforts on reuse and sustainability.

He started Fill it Forward in 2012 as a product company. But Matt later realized that what was needed was a process and technology tied to a product.

According to Matt, you have to innovate around “giving” and finding a business model that works.

We discuss:

* Gratitude toward his wife, family, and friends
* Overview of the brand
* Why the product is not everything
* His life before Fill it Forward
* Overcoming the early challenges
* Leading up to Fill it Forward
* Recommendations for mission-based founders
* How to Innovate around giving

Join Ramon Vela and Matt Wittek as they break down the inside story on The Story of a Brand.

For more on Fill it Forward, visit: https://www.fillitforward.com/

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

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For your free digital marketing consultation, visit: mutesix.com/storyofabrand

This episode was brought to you by Repeat.

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Transcript

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0:00.0	Recorded at Mute 6 Studios, this is not your average entrepreneur or e-commerce podcast, and he's not your average host.
0:14.1	This is the story of a brand with your host, Ramon Vela.
0:21.5	So Philip Ford exists to really help inspire people to reuse.
0:26.3	And the way that we do that, you know, we started off as a product company because we
0:30.4	believe that, you know, product was the solution.
0:33.8	But what we recognized over time was that product is a very important part of the solution,
0:38.7	but it's not everything.
0:40.8	We understood that there was other components at play, other things that needed to be developed.
0:46.0	So we introduced the technology that integrates with reusable products, and that's really what
0:50.6	we're best known for today.
0:52.3	So the way the technology works is basically we have these reuse trackers.
0:57.0	They ship with all of our reusable products.
1:00.0	But you can also get these trackers and put them on any reusable product.
1:04.0	If it's a bag, if it's a cup, if it's a bottle that you already have sitting in your cupboard, collecting dust.
1:10.0	We'd love you to get that out, you know, back into the world where it's going to do a whole lot of good.
1:15.2	And the way that you really participate in our community is by taking that tracker,
1:20.9	putting it on the product, you download our app for free.
1:24.0	It's called the Philip Ford app, and you scan that tracker when you reuse.
1:28.3	And each time you do that, a bunch of cool stuff happens.
1:31.3	You know, number one is we're going to help you understand your environmental impact
1:34.3	because every time you're reusing, you're saving, you're saving plastics from ending up in our oceans,
1:40.3	you're saving plastics from ending up in our landfills and recycling. You're helping to save emissions.
	...

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