From KCRW, Santa Monica and KCRW.com, this is the treatment.

Welcome to the treatment. I'm Elvis Mitchell. If you've been asking yourself, and

humongous hasn't, what is the L.R.A. experience?

I have just a man to explain it to you.

Writer, director, producer,

insane hard worker, Robert Rodriguez,

the founder and chairman of L.Rae.

Good to have you here. Thanks for much coming back.

Great to be here.

What is the LRA experience, Robert?

The LRA experience.

We're talking about just now the LRA experience. What we're talking about just now, the LRA network, which is a network that I have out on Comcast, Time Warner, DirecTV, Cox Communications.

And we're going to be about 40 million homes this year and looking to expand.

Well, actually, we'll be expanding along with Univision had partnered with us.

So they're bringing along their distribution.

And you can get some of our shows,

you know, like on iTunes and Amazon and voodoo and things the day after they air.

But for the experience of the actual network,

people are starting to say,

I don't want just the shows.

I want the network experience.

I hear that's really cool

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