This is Mesters in Business with Barry Reynolds on Bloomberg Radio.

This week on the podcast, I know I say this all the time, I have an extra special guest,

but man, I have an extra special guest.

Professor Robbock Chaldeany, author of Influence, the Psychology of Persuasion, is back.

Professor Chaldeany's books have sold more than 7 million copies. Influence is on a ton of

people's top book list, including none other than Charlie Munger of Berkshire Hathaway.

I wish we had another three hours.

I had so many questions.

I was taking notes furiously.

You can hear me writing and typing in the background.

I wanted to circle back to so many things he brought up.

There's so much to talk about. Really, it needs about eight hours.

We were lucky we had him for well over an hour talking about, you know, most people when

they expand the successful book, they do a light touch up.

This new book, it's double the size of the original.

It absolutely is practically a brand new book.

Look for the blue and gold cover if you want to make sure you're getting the 2021 edition.

I found the conversation to be nothing short of fascinating and spectacular.

I think you will also hear my thought process of, do I just stay with this topic?

Do I get to the next question?

Let me circle back.

Of course you run out of time.

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