This is Masters in Business with Barry Redholz on Bloomberg Radio.

This week on the podcast I have a special guest Brad Stone is the editor at Bloomberg

News who covers technology and the author of a number of books.

The one that just came out Amazon Unbound Jeff Bezos and the invention of a global

empire really quite fascinating. I had previously read his first book on Amazon the Everything

Store and when that had come out I think it was 2013. Amazon was still a successful

company but not the dominant juggernaut it's become. This book really is the sequel to

that talks about how from the low point in 2014 when Amazon actually had a pretty substantial

negative year in the stock market down over 20% all of these new drivers of revenue and

growth were just teeing up and what ends up happening is the company just starts to

hit on all cylinders and that's before the pandemic and then the pandemic essentially

doubled so many different sectors within Amazon. They were a company that was made for

a work from home lockdown situation perfectly positioned and took full advantage of it.

Over the course of those years Amazon became the second largest employer in the country

behind Walmart. Bezos became the wealthiest man in the world and Amazon just dominates

so many areas of our everyday lives from supermarkets and delivery of just about everything

to Amazon web servers to you just go through everything they do Amazon Prime and Amazon

video and it's just endless they have changed the fabric of our society and our economy

and stone does a fantastic job telling the story of that happened I really enjoyed the

book and I think you'll really enjoy our conversation so with no further ado my interview

with Amazon unbound author Brad Stone. This is Masters in Business with Barry Redholz on

Bloomberg Radio. My special guest this week is Brad Stone. He is the

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