Rob Sweetman is a former Navy SEAL turned sleep scientist, dedicated to optimizing human performance through the science of sleep. With firsthand experience in high-stakes, sleep-deprived environments, Rob transitioned from special operations to research, earning his MBA and becoming a leading advocate for sleep as a cornerstone of health and readiness.

In this second conversation we discuss his perspective on the pandemic, robots in war, sleep as a performance enhancer, suicide in uniform, 62 Romeo, the Ryan Larkin Invitational Adventure Race and so much more.

As the founder of Sleep Genius, Rob has pioneered innovative sleep solutions tailored for military personnel, first responders, and high-performance professionals. His work bridges cutting-edge technology with ancient wisdom, integrating biometric monitoring, AI-driven optimization, and behavioral science to enhance sleep quality in extreme conditions.

Rob’s expertise extends beyond research—he has advised policymakers, military leaders, and corporate executives on the profound impact of sleep on decision-making, resilience, and longevity. His insights have shaped sleep programs for the military, tactical athletes, and professionals operating in high-risk environments.

Rob created the 62romeo sleep program. The initial pilot study was an instant success. Since then Rob and his team have graduated hundreds of students and help thousands of people, primarily Veterans and First-Responders. Rob was named the "Sleep Genius" after helping a cohort of active duty Navy S.E.A.L.s in the 62romeo program. Since then he has taken on private clients for Sleep Coaching and Keynote Speeches.

​​Rob spends most of his time Sleep Coaching and empowering others to teach sleep science in their circles. Recently, he acquired Happy Canyon Ranch near Telluride Colorado, where he is hosting retreats to help people get back into balance.

https://www.sleepgeni.us/