Rob Murgatroyd's 5-Part Formula for Going Viral at Any Age

The Chris Harder Show

Chris Harder

Business, Entrepreneurship

4.9 • 1.5K Ratings

🗓️ 2 February 2026

⏱️ 36 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Ever feel like you're winning on paper but quietly losing in real life? In this episode, I bring back one of my best friends, Rob Murgatroyd, to break down how a massive life change sparked unexpected virality and a deeper sense of fulfillment. He shares his exact storytelling framework for stopping the scroll, creating curiosity, and driving engagement without chasing trends or pretending to be someone you're not. We also talk about why Rob left the U.S. for Italy, how your environment shapes identity more than most people realize, and the surprising reason why a 'dead' platform is now his #1 source of traffic. Get ready to rethink where you live, how you tell stories, and what "success" actually looks like in this season of your life.

HIGHLIGHTS

00:00 Why your environment quietly shapes your energy, identity, and ambition.

06:45 Why Italians have mastered the "middle" that entrepreneurs ignore.

12:00 The story behind Rob's book, I Like You Better in Italy.

15:00 How Italy transformed Rob's style, confidence, and standards.

19:30 How Rob accidentally went viral in his late 50s.

25:30 Rob's 5-part formula for going viral at any age.

28:30 How do you create polarization without politics or negativity?

33:30 The platform that's outperforming Instagram and TikTok right now.

RESOURCES

Join the most supportive mastermind on the internet - the Mentor Collective Mastermind!

Make More Sales in the next 90 days - GET THE BLUEPRINT HERE!

Check out upcoming events + Masterminds: chrisharder.me

Text DAILY to 310-421-0416 to get daily Money Mantras to boost your day.

FOLLOW

Chris: @chriswharder

Lori: @loriharder

Frello: @frello_app

Rob: @robmurgatroyd

Rob in Italy: @robkim_italia

Transcript

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0:00.0	We're rating everything now based on how we did within three seconds.
0:04.2	That's the metric, right?
0:05.6	That's what we're looking at on Instagram.
0:07.3	Well, what does that mean?
0:08.2	That means that your first line is everything.
0:10.2	You know, your hook is everything.
0:11.6	And how do you stop them from scrolling?
0:14.3	Real quick, TikTok or Instagram, which one's better to put your attention into right now?
0:18.9	The answer is actually not what you think.
0:27.9	Welcome everybody to the Chris Harder Show,
0:30.3	where we are making you unapologetic about your pursuit of success,
0:33.7	knowing that when good people like you make good money,
0:36.1	they can then do great things.
0:38.1	My name is Chris Harder and several times per week. I will bring you epic guests, solo episodes,
0:43.0	and every single tool, trick and skill set you need to grow your business, grow your money mindset,
0:47.9	and to grow your wealth to levels that you have never reached before. I've ended up in a unique
0:52.4	place in life where I've got the experience,
0:59.1	the connections, and all of the secrets that it takes to be successful. And I'm lifting the curtain to reveal it all to you in an effort to help put you in a position of abundance so
1:03.8	great that you can then be as generous as possible. So let's lock arms and let's get started.
1:13.8	Rob Murgatroy, not just my friend, but one of my best friends in the whole wide world.
1:20.4	I love when we do this. Welcome back to the show. How are you, brother?
1:25.0	Dude, it is so fun to do. Now we get to do it like across an ocean. I'm in
	...

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