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The Bottom Line

Rob Law (Trunki Suitcases, Inventor)

The Bottom Line

BBC

Personal Journals, Society & Culture, Business

4.6606 Ratings

🗓️ 17 December 2024

⏱️ 15 minutes

🧾️ Download transcript

Summary

When your business is about making products, and the factory you use gets into trouble, that’s potentially a big problem. Do you try to find another one, or do you try to fix it? Rob Law, entrepreneur and inventor of the Trunki children’s suitcase, had exactly this dilemma, and tells Evan Davis about the risky decision it prompted.

He also discusses the illness and personal loss that have shaped his career, and recalls his infamous appearance on Dragon’s Den almost 20 years ago.

Production team: Producers: Simon Tulett and Michaela Graichen Researcher: Drew Hyndman Editor: Matt Willis Sound: Rod Farquhar Production co-ordinator: Katie Morrison

Transcript

Click on a timestamp to play from that location

0:00.0

It is surely as a business leader, one of your worst nightmares, not your own organisations collapse.

0:06.8

That obviously ranks as number one.

0:09.3

No, this nightmare is the collapse of another business, but one that could bring yours down too.

0:15.8

And it can happen in a flash.

0:17.7

For example, March 23, Donald Baird was on a transatlantic flight from Paris to New York,

0:25.3

not long after hearing that his company, which was a climate's tech startup, was about to become

0:31.2

collateral damage in the imminent collapse of Silicon Valley Bank, which was then the go-to lender for

0:37.4

US tech firms. Desperate not to lose

0:40.6

the cash his business had tied up there and with the plane yet to take off, he convinced the

0:45.9

stewards to turn the aircraft's patchy Wi-Fi on and then he sat in a toilet cubicle for more than

0:51.3

half an hour, desperately trying to move his funds elsewhere,

0:55.6

before he feared they would disappear. As it turns out, US regulators did step in a few days later.

1:02.8

They took over Silicon Valley Bank and guaranteed clients access to their money. But Donald didn't

1:08.1

know that. Often, and especially when things go badly wrong,

1:12.5

time is a luxury. So what do you do when another business upon which you rely, perhaps for your

1:17.6

survival, gets into serious trouble? Do you cut and run, hoping to find an equal partner elsewhere,

1:23.5

or do you go all in and try to save them? I'm Evan Davis and this is the decisions that made me.

1:30.1

It is a new mini-series from the team behind the bottom line in which we focus on the key

1:35.0

moments and tough choices faced by various UK business leaders. We will hear how these big calls

1:41.8

have helped shape their companies, their careers and their characters.

1:46.2

Now, in this episode, my guest who at face one of these stick or twist decisions is Rob Law.

1:52.8

He's the inventor and founder of Trunkey, the ride-on suitcase for children.

...

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