Welcome to the Disruptive Entrepreneur Podcast.

For anyone who wants to make money and make a difference,

grow and leverage your enterprise better, get more done in less time,

outsource everything and create your ideal lifestyle.

And now, your host, 8 times best-selling author and double world record holder, Rob Moore. Hi, it's Rob Moore here and welcome to episode 13 of the Disruptive

Entrepreneur Podcast and this is a first I'm really excited probably one of the best keynote speakers I've ever seen who's spoken at some of our events now keep paying him loads of money to come along you must love so. You must love me as a client.

B.J. Cunningham is our special guest.

This is the first ever guest podcast on the disruptive entrepreneur,

really excited and

B.J, what would you like to talk about? Well, I always enjoy talking about myself Rob

if you don't know. I know this is the Rob show, but and also perfect episode 13 very good number so what's your

specialty what's your thing I'm an entrepreneur but I look at business through the

lens of brand so fundamentally I focus on brand and branding.

Okay, so I talk to a lot of entrepreneurs about brand and some entrepreneurs think it's a logo and some swag with some labels on it.

Then some entrepreneurs think it's a marketing machine

and lead generation. You're a brand expert and we'll get your story in a minute, but what would

you say is brand if you could define it?

A brand is a promise and in fact a lot of people do think a brand is a logo or a brand is a name.

The name and the logo are just a vehicle for communicating that promise consistently into the mind of a customer.

So brands are promises and people are interested in ideas, they are loyal to promises.

In my view, not products and price points products

products are important but anyone can copy a product and anyone can better a price point

...