Rita McGrath: Inflection Points and the Future of Strategic Advantage
Guy Kawasaki's Remarkable People
Guy Kawasaki
4.6 • 667 Ratings
🗓️ 30 April 2025
⏱️ 59 minutes
🧾️ Download transcript
Summary
Is there such a thing as a sustainable competitive advantage anymore? Step into the strategic mind of Rita McGrath, one of the foremost thinkers in innovation and strategy. In this eye-opening conversation, the Columbia Business School professor challenges conventional thinking about market disruption, inflection points, and how organizations can stay agile in rapidly changing environments. From dissecting the true story behind Kodak's downfall to examining what makes companies like Apple thrive, Rita reveals how business leaders can anticipate change before it's too late. Discover why focusing solely on your competition might be your biggest strategic mistake and why understanding your "arena" rather than your market could be the key to future success.
---
Guy Kawasaki is on a mission to make you remarkable. His Remarkable People podcast features interviews with remarkable people such as Jane Goodall, Marc Benioff, Woz, Kristi Yamaguchi, and Bob Cialdini. Every episode will make you more remarkable.
With his decades of experience in Silicon Valley as a Venture Capitalist and advisor to the top entrepreneurs in the world, Guy’s questions come from a place of curiosity and passion for technology, start-ups, entrepreneurship, and marketing. If you love society and culture, documentaries, and business podcasts, take a second to follow Remarkable People.
Listeners of the Remarkable People podcast will learn from some of the most successful people in the world with practical tips and inspiring stories that will help you be more remarkable.
Episodes of Remarkable People organized by topic: https://bit.ly/rptopology
Listen to Remarkable People here: **https://podcasts.apple.com/us/podcast/guy-kawasakis-remarkable-people/id1483081827**
Like this show? Please leave us a review -- even one sentence helps! Consider including your Twitter handle so we can thank you personally!
Thank you for your support; it helps the show!
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Transcript
Click on a timestamp to play from that location
| 0:00.0 | In my years of entrepreneurship, I've seen countless startups. And here's the truth. |
| 0:07.3 | Smart spending drives growth, which is something Brex has championed. Brex isn't just a corporate credit |
| 0:14.0 | card. It's a strategic tool to help your company achieve peak performance. Corporate cards, banking, expense management, all integrated |
| 0:24.1 | on an AI-powered platform that turns every dollar into opportunity. In fact, 30,000 companies |
| 0:32.9 | are trusting Brex to help them win. Go to brex.com slash grow to learn more. |
| 0:39.9 | And the team that was studying the company said, |
| 0:42.3 | you know, the average age of our user is between 18 and 22, |
| 0:45.7 | and the median age of our employees is 48. |
| 0:49.4 | And the whole room kind of went quiet. |
| 0:51.3 | It was like, what are we maybe missing? |
| 0:53.5 | And that started our |
| 0:54.7 | really fruitful conversation about what is changing among those 22-year-olds that we should be paying |
| 0:59.5 | attention to. |
| 1:03.1 | I'm Guy Kawasaki. The remarkable person who is my guest today is Rita McGrath, and she is one of the foremost thinkers in strategy and |
| 1:13.8 | innovation. |
| 1:15.0 | She's a professor at Columbia Business School, and we have a mutual admiration for Clayton |
| 1:20.2 | Christians and, you know, the innovator's dilemma. |
| 1:23.3 | So she's going to talk about strategy and inflection points and innovation and stupidity and all kinds of stuff like that. |
| 1:34.5 | So welcome to the show, Rita. |
| 1:36.8 | Such a pleasure to be here. |
| 1:38.1 | Thank you for inviting me. |
| 1:39.4 | First question for you is today, 2025, is there such a thing as a large, singular, semi-permanent, |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from Guy Kawasaki, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Guy Kawasaki and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2025.