Debbie Millman: Creating Brands That Stand the Test of Time
Guy Kawasaki's Remarkable People
Guy Kawasaki
4.6 • 667 Ratings
🗓️ 23 April 2025
⏱️ 88 minutes
🧾️ Download transcript
Summary
Can design shape not just how things look, but how we see the world? Debbie Millman, host of the legendary "Design Matters" podcast and chair of the Masters in Branding program at the School of Visual Arts, answers this question and more in this captivating conversation. From her childhood drawings predicting her future career to her insights on what makes brands truly connect with audiences, Millman shares wisdom cultivated over decades in the field. She explores why so many companies fail at design despite its proven value, discusses the evolution of her all-black wardrobe, and reveals how her podcast journey began by paying for airtime at a fledgling internet radio network. Discover why branding is "a profound manifestation of the human spirit" and why anything worthwhile takes time.
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Guy Kawasaki is on a mission to make you remarkable. His Remarkable People podcast features interviews with remarkable people such as Jane Goodall, Marc Benioff, Woz, Kristi Yamaguchi, and Bob Cialdini. Every episode will make you more remarkable.
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Transcript
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| 0:00.0 | In my years of entrepreneurship, I've seen countless startups. And here's the truth. |
| 0:07.3 | Smart spending drives growth, which is something Brex has championed. Brex isn't just a corporate credit |
| 0:14.0 | card. It's a strategic tool to help your company achieve peak performance. Corporate cards, banking, expense management, all integrated |
| 0:24.1 | on an AI-powered platform that turns every dollar into opportunity. In fact, 30,000 companies |
| 0:32.9 | are trusting Brex to help them win. Go to brex.com slash grow to learn more. |
| 0:40.3 | The minute you start using the word authenticity, you're likely not being authentic. |
| 0:45.1 | That should be table stakes. We're seeking to be authentic. If you're not already authentic, |
| 0:50.3 | then you're never going to be authentic. So be very, very careful with language. Also, common vocabulary |
| 0:55.6 | does not always equate with common behavior. And so really understanding what people say |
| 1:00.5 | they want versus what they want or need. And that's something, of course, we both, I think, |
| 1:05.8 | learned from Mr. Jobs. People aren't going to tell you what they need. They're only going to tell |
| 1:10.1 | you what they want. And it's your job to understand what the inherent needs of any audience are in an effort |
| 1:17.5 | to make something that is valuable to them. |
| 1:22.5 | Hello, everyone. I'm Guy Kawasaki. This is the Remarkable People podcast, and we scour the world for remarkable people. |
| 1:30.9 | And we have a very remarkable person today. Her name is Debbie Millman, and her name is synonymous with great design and great branding. |
| 1:39.1 | So we thought we'd bring this special edition because I love branding and I love design. |
| 1:46.0 | She has one of the longest lasting podcasts. It's called Design Matters. How many episodes right now? |
| 1:51.5 | Guy, I've lost count, but it's been 20 years. So I think it's somewhere between 600 and 700. |
| 1:59.5 | I should actually count, but that's a really big number to count and I've just been too |
| 2:03.1 | lazy to do it. |
| 2:04.1 | Wow, that is a big number. |
| 2:05.8 | Yeah. |
... |
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