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Art Juice: A podcast for artists, creatives and art lovers

Rising to New Challenges in Marketing & Promotion [17]

Art Juice: A podcast for artists, creatives and art lovers

Louise Fletcher/Alice Sheridan

Arts, Visual Arts

4.81.1K Ratings

🗓️ 14 May 2019

⏱️ 49 minutes

🧾️ Download transcript

Summary

This wide-ranging discussion was sparked by recent projects. These new challenges have required us to stretch ourselves - to learn new technologies, to develop new skills and to get comfortable with promotion. We discuss the blocks to developing the required skills - including fear of failure and worrying about negative reactions - and offer our own perspectives along with concrete tips and solutions. We also explore the difference between working on promotion for someone else, and versus doing it for ourselves, and discuss procrastination - when is it simply our need to slow down and move step by step? 


In addition, we share our perspectives on approaching galleries. Should you really be nervous about this, or can you re-frame the issue and think about new galleries as potential business partners?


Ways to let people know about what you have to offer!

Instagram: bio text, link page, post, post shared to your story, story talking, story as a fixed image
Facebook: as well as within posts in multiple ways, you can create an event, share to a relevant group, update your FB Page header
Website: add a section to your home page and then link with more details to a blog post, or a new page, add that to your Menu so people can find it easily. Give people the information or links they need.
Emails:
Send an email to your list (more than once!)
Add a link within your personal email footer

Mentioned

Station Eleven by Emily John Mandel
Stand Out Online  by Natasha Courtenay-Smith
The White Hotel by D.M. Thomas

Follow us on Instagram

@alicesheridanstudio
@louisefletcher_art

Credits

"Monkeys Spinning Monkeys" Kevin MacLeod (incompetech.com)

Licensed under Creative Commons: By Attribution 3.0 License

Transcript

Click on a timestamp to play from that location

0:00.0

And it was one of those things. Make a cup of tea. Go away. Come back and Google the same thing and hope you get a different answer.

0:07.0

Welcome to episode 17 of Art Juice with me Louise Fletcher and me Alice Sheridan.

0:19.7

Today we're going to talk about rising to challenges. We both had an absolutely crazy busy time

0:25.4

for the last few weeks and learned a lot about ourselves, what we do well and perhaps what we could

0:31.3

improve on. We also have a great listener question about approaching galleries.

0:36.4

But first of all, what have you been working on this week, Alice?

0:40.5

Well, it's been an interesting week of being slightly fixed to my computer, but a

0:48.2

fascinating week actually and very exciting week because I've been involved with Nicholas Wilton's creative

0:57.9

visionary program which has now started and it's fantastic everybody coming in.

1:01.7

But I think the point about that really was and it's fantastic, everybody coming in.

1:02.5

But I think the point about that really was it has made me

1:08.1

confront so many things that I would have avoided doing

1:12.2

if I only had to do them for myself.

1:14.4

What do you mean?

1:17.4

It's made me get organized with more systems.

1:21.5

Now you think I'm organized but if I show you if I show you my

1:27.1

My weekly planner which is normally quite full my my weekly planner is is usually quite full and quite busy and last week which was the craziest

1:36.2

week ever in the world it's completely empty because there was just so much to do each day and every day that I couldn't keep track of it that way.

1:48.8

It was just a continuous series of things that all needed to be done one after another, one after another.

1:54.8

And that's not normally the way I work, so it was just very, very interesting to be put in a situation

2:01.0

where suddenly the pace was very different.

2:06.0

What was required of me in terms of technology was very different.

...

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