RIP iPhone 12 mini...
Lew Later
Quickscope Media
4.8 • 1.9K Ratings
🗓️ 21 January 2021
⏱️ 73 minutes
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| 0:00.0 | Apple reportedly switched 2 million units of production from iPhone 12 mini to pro. |
| 0:07.0 | We've been talking about this, we kind of already knew it. The fact that maybe out the gate, the mini model, not so hot, not as hot as maybe originally imagined, or maybe we just have too many iPhones to choose from in 2021, 2020, but it certainly is starting to look very clear |
| 0:28.3 | that the models people want more of are either the regular iPhone 12 or one of the pro models. |
| 0:34.2 | And in this case, they've gone ahead and, again, |
| 0:36.7 | as far as the report is concerned, |
| 0:38.5 | they have decided to change over some of the production line to help out with pro supply and move away |
| 0:48.0 | from the mini supply that apparently nobody wants far fewer people want than potentially was originally |
| 0:55.4 | imagined. Does this mean it's a bad phone? Does this mean it will never turn itself |
| 0:59.9 | around? No, not necessarily. It's still the cheapest of the bunch if you don't include the older |
| 1:05.0 | models or the iPhone SE. Maybe over time through a variety of incentives, maybe they find some |
| 1:11.5 | places to put those devices but another |
| 1:15.8 | consideration here is the different markets in which Apple moves these |
| 1:20.3 | phones you may be sitting there in your own specific market thinking |
| 1:24.4 | this is the whole world like you will you might wake up on a Canadian morning and |
| 1:28.9 | just say to yourself well this is how most people live and no they don't will |
| 1:32.2 | all right get it together I'm usually |
| 1:34.7 | wrong yeah exactly yeah as we were talking about prior to the episode running here |
| 1:39.6 | yes and so different markets have have different needs and different wants and even if there was a push for a nostalgic, |
| 1:48.1 | smaller one-handed smartphone in one market, that doesn't necessarily mean it's the case elsewhere. |
| 1:54.4 | For example in China they think that the lower end models of iPhone 12 are performing better |
| 2:01.2 | than in the US. |
| 2:04.1 | They estimate that shipments grew 47% year over year in the December quarter, reaching a new |
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