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The Jon Gordon Podcast

Rick Schirmer | How to Create a Viral Brand and Multiply Your Impact

The Jon Gordon Podcast

Jon Gordon

Leadership, Teamwork, Success, Positiveuniversity, Jongordon, Health & Fitness, Positivity, Education, Positiveu, Happiness, Teambuilding

4.81.2K Ratings

🗓️ 24 March 2019

⏱️ 34 minutes

🧾️ Download transcript

Summary

In this episode, Jon Gordon talks with Rick Schirmer about How to Build a Viral Brand and Multiply Your Impact.
Rick is a pioneer of viral and influencer marketing. He began his career at Disney/Pixar in their Corporate Alliance, Brand Strategy and Motion Picture Marketing groups. He left his internal role at Disney to launch over 200 campaigns and viral brand programs, in over 12 countries, for entertainment brands like Universal Pictures, Lionsgate, NBC, ABC, and consumer brands Chick-fil-A, Wal-Mart, Procter & Gamble, Whole Foods, Coca-Cola and more.
Rick completed his master’s studies at Oxford University (Global Enterprise Management) and Pepperdine University (MBA).

Transcript

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0:00.0

Welcome to John Gordon's Positive University podcast, where John and his guest will share positive

0:07.4

inspiration, encouragement, and lessons to help you overcome your challenges and make a greater impact.

0:13.7

Our goal is that you'll know it, live it, and share it.

0:17.2

Let's begin.

0:19.2

Hey I'm John Gordon with Positive University and today my guest is Rick Sherman.

0:24.0

Rick how you doing?

0:25.4

Doing great man how you doing?

0:27.4

I am doing really well Rick so my wife met you at a movie premiere the T-bo's movie came out, Robbie and Tim Tiboe

0:35.1

the movie run the race, they met you there, you're a good friend of our friend Deb G and

0:40.7

so if you and I met because I wasn't there but if you and I met at that party what would you tell me that you do for your living and what are you all about?

0:50.0

You know what so I you know it's funny because like we met just to give a quick little proper real fast

0:56.2

Deborah G is an amazing human being one of the biggest super connectors here in Hollywood and incredible

1:01.6

Human and also Chris Dowling wrote and directed that movie

1:05.0

Run the Race, which by the way if anybody hasn't seen that yet, run out and go see it.

1:09.5

Super inspiring just makes you laugh and cry and all the above.

1:13.0

Chris Dallian's one of our best friends,

1:15.0

really talented director and producer here in Hollywood.

1:18.0

So just a quick little plug for them.

1:20.0

I specialize in viral marketing.

1:22.0

So that's what I do. I used to be, I spent my, worked in, you know, college and political campaigns and then after college I went to the Walt Disney Company and worked in government affairs for a quick hot second.

1:38.0

And then I pivoted over to the Brand Strategy Group.

1:40.0

I got to work for Michael Eisner and Bob Eiger,

...

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