Hello and welcome two ways to change the world. I'm Krishnam Garimurthy and this is the podcast in which we talk to

extraordinary people about the big ideas in their lives and the events that have helped shape them.

My guest this week is an extraordinary music producer.

Rick Rubin is associated with the birth of hip-hop because he was one of the co-founders of deaf jam, but he's worked with rock artists.

He went on to run Columbia Records. He's worked with so many of the greats.

It's pretty impossible to list them, but also pop musicians, Ed Sheeran, you name it.

And he's written a remarkable book about creativity, which is why we are here to talk to him today in a studio in West London.

Rick, thank you very much and do you for joining us.

Thank you.

Your book starts really with the idea, I suppose, that anyone can be a creator and artist.

It starts with the idea that we all are creators, whether we recognize it or not.

And we live in the world making creative decisions every day.

And the artist is the one who I want to say takes ownership of these choices and curates them.

Let's say in a more serious way.

Because I'm reading this thinking that this is a man who has worked with geniuses with master craftsmen.

Yes.

And women, how can you say that this is in all of us?

Yeah, it is. And 100% is in all of us.

And there are people who are just as talented as the people that I get to work with who may be living homelessly on the street.

We all have a capacity.

It doesn't mean everyone who engages in art is going to do world-level stuff.

That's not the point.

...