Richer Poorer - The Winning Trifecta of Clothes: Fit, Feel, & Price

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 23 December 2019

⏱️ 31 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In the beginning, Richer Poorer Co-Founders Iva Pawling and Timothy Morse thought they would slow roll the launch of their new brand. They thought it would be less risky and they could slowly fund the business while keeping their day jobs. That all changed when Iva's sister and brother-in-law (Co-Founders of Gorjana), strongly suggested that if they were going to do it, they had to go all in. Nearly 9 years later, Richer Poorer is growing faster than ever, still focused on making clothes that feel comfortable, fit great, and are available at a great price point.

In part 1 of this incredible episode, Iva & Timothy share their journey including How the casual dress trend first started with dotcom boom, Why they originally wanted to slow roll the launch of their brand, How they self-funded the company, Why you must really really understand your unit economics, How building the brand using wholesale margins, helped them when selling digitally, Why you never really know what you're getting yourself into when starting a brand, What role the group, The Black Keys played in their success, Why having a co-founder is a lot like marriage, and so much more.

Join us while Ramon Vela interviews Iva and Timothy in Part 1 of this episode and listen to them share the inside story of a brand.

For more on Richer Poorer visit: https://richer-poorer.com/

Visit the partners who make this show possible:
Privy - https://www.privy.com/cf
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Retention Science - RetentionScience.com

Transcript

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0:00.0	Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce podcast, and he's not your average host.
0:14.5	This is The Story of a Brand with your host, Ramon Vela.
0:21.4	The association of not having to wear a tie or a suit was, it started to kind of become the new normal.
0:29.5	And, you know, even if you, you know, go travel to New York or to other places historically
0:34.8	where, you know, people would wear a suit and ties to work, you see that historically where, you know, people would wear suit and ties to work.
0:38.1	You see that trend continue, you know, where you can wear a jack, you know, just a nice,
0:44.3	you know, jacket and a t-shirt and a pair of jeans. And that's a look that can get you from day
0:49.4	to night, really. And I think that I don't see that pendulum swinging back the other way in fact I
0:55.0	start to we're starting to see these trends where you know people are really diving into the
1:00.2	fabrication of the products and how do you make those you know more lifestyle performance products
1:06.0	available to people that actually look nice but you don't have to sacrifice comfort and that's one of the things the areas are really leaning into as well as is delivering
1:15.2	really high quality product that fits amazing, that looks great, but is very comfortable.
1:25.6	Hey, thanks very much for joining us today.
1:29.2	This is going to be a fantastic episode.
1:33.4	However, before we begin, I have something kind of serious to talk to you about.
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