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My Duvet Flip by Jack Parsons

Richard Walker, Executive Chairman at Iceland Foods: Why Peas, Property and Purpose Matter More Than Profit

My Duvet Flip by Jack Parsons

Jack Parsons

Business, Careers

4.25 Ratings

🗓️ 6 November 2025

⏱️ 44 minutes

🧾️ Download transcript

Summary

Episode Guest:

Richard Walker is the Executive Chairman of Iceland Foods and a passionate advocate for responsible business. He also founded the sustainable property firm Bywater, blending purpose, grit and leadership to champion people and planet.


Episode Timestamps:

0:00 Introduction

0:48 Why business is a force for good

1:34 Richard’s first job and early lessons in customer service

3:44 What makes a great communicator?

4:53 Battling assumptions and proving himself

6:14 A year on the shop floor: lessons in humility and leadership

8:15 The power of team culture in retail

9:42 Leadership vs management

10:46 Facing hard days in a tough industry

11:58 The palm oil campaign — and media backlash

13:39 Social impact: microloans, food banks and responsibility

15:00 Why politics wasn’t the answer

16:57 Learning resilience through failure and Everest

19:06 Just keep going: Richard’s Everest analogy

20:28 Biggest money regret

21:09 Richard’s money tip to his younger self

21:56 The Poland chapter: starting from scratch

24:51 Returning to the UK and building a bold property vision

28:03 Pushing through the no’s

29:41 Rethinking what a ‘network’ really means

30:59 Is social media helping or harming ambition?

32:13 Staying authentic in the influencer age

33:50 The four Ps: Passion, Purpose, Profit & Peace

36:43 The influence of Richard’s father and family legacy

38:58 Why Richard joined Iceland despite doubts

40:24 The invisible driver behind Richard’s success

41:52 Richard’s duvet flip moment


Episode Partners:

📊 Compare the Market

Discover how you can make a difference at Compare the Market, the company behind one of the UK’s most popular comparison sites. From tech and data to marketing and operations, they’re on a mission to simplify decisions for millions.

https://bit.ly/4i53Svj


Disclaimer:

The content provided on Duvet Flip is for informational and entertainment purposes only and should not be considered professional advice. The views expressed by hosts, guests, brands or contributors are their own and do not necessarily reflect those of the show's producers, sponsors, or affiliates. The information shared is not a substitute for professional advice, including but not limited to career counseling, financial guidance, legal consultation, or mental health support.


Listeners and viewers are responsible for their own decisions and actions based on the content provided, and Duvet Flip assumes no liability for any outcomes resulting from reliance on the information shared. By engaging with the show, you acknowledge and agree to this disclaimer.


If you’re struggling with debt, trusted advice and free support can be found here: https://www.gov.uk/debt-advice


If you’re struggling with mental health of any kind, you can find free support here: https://www.nhs.uk/mental-health/

Transcript

Click on a timestamp to play from that location

0:00.0

Hi, I'm Richard Walker, Chairman of Bywater, an executive chairman of my family business, Iceland Foods.

0:07.0

We employ 30,000 amazing colleagues, and this is my duvet flip.

0:12.3

Do you think people prejudge you?

0:13.9

Totally.

0:14.5

That's why I moved out to Poland.

0:16.1

I was like, screwing you, I'm going to show it the world I can succeed on my own account.

0:20.3

What did that shop floor

0:21.2

teach you that year? Appreciate just how damn hard our amazing 30,000 colleagues work day and day out.

0:27.1

What's been the hardest day working at Iceland? You can really utilise that man. You can use it

0:32.4

as the biggest possible motivating. What do you think there's been the real invisible success

0:36.9

in you? Only now

0:38.5

am I thinking like, yeah, I've got a right to be here. I deserve to be here. What should

0:42.5

duvet flip? What gets you out of bed in the morning to flip the duvet. Hi, I'm Richard Walker,

0:50.4

chairman of Bywater and executive chairman of my family business, Iceland Foods.

0:55.0

I'm feeling super excited to meet Jack, sit down and have a good chat.

1:00.0

I'm excited to talk about entrepreneurship, inspiring the youth into business

1:05.0

and also educating a bit about what it is that we do and how business absolutely is a force for good.

1:12.4

I said yes to coming on the duvet flip because you guys kept handling me.

1:16.1

That's why.

1:17.8

I haven't met Jack before, so I'm super excited to meet him and I think I'm just looking forward

1:24.1

to having a good old chin mind.

1:26.3

There's one thing that I hope people take away,

...

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