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Tetragrammaton with Rick Rubin

Richard Prince

Tetragrammaton with Rick Rubin

Rick Rubin

Society & Culture, Arts, Philosophy

4.6908 Ratings

🗓️ 19 February 2025

⏱️ 140 minutes

🧾️ Download transcript

Summary

Richard Prince is one of the most influential, important, and controversial fine artists on the planet. Renowned for pioneering appropriation art, his “Untitled (Cowboy)” series of rephotographed Marlboro ads includes a piece that sold for $3.7 million, ranking among the most expensive photographs ever auctioned. In 2021, his “Runaway Nurse” painting sold at auction for an astonishing $12.1 million. In 2007, the Guggenheim Museum hosted “Richard Prince: Spiritual America,” a comprehensive retrospective of his work. Richard’s methods challenge traditional notions of authorship and originality. ------ Thank you to the sponsors that fuel our podcast and our team: Squarespace https://squarespace.com/tetra Use code 'TETRA' ------ Vivo Barefoot http://vivobarefoot.com/tetra Use code 'TETRA25' ------ LMNT Electrolytes https://drinklmnt.com/tetra Use code 'TETRA' ------ Athletic Nicotine https://www.athleticnicotine.com/tetra Use code 'TETRA' ------ Sign up to receive Tetragrammaton Transmissions https://www.tetragrammaton.com/join-newsletter

Transcript

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0:00.0

Tetragrammaton

0:02.0

Tetragrammaton I got to New York in 74, and in 77, I kind of made a breakthrough.

0:29.5

But for about 10 years to 87, nothing.

0:33.1

I mean, I had shows, and I had artist friends.

0:36.3

And my audience were.

0:37.3

What was that first breakthrough?

0:38.5

It was, now they call it re-photography.

0:41.1

Oh, yeah.

0:41.8

And it was just simply me.

0:44.5

Do they call it re-photography or do you call it?

0:46.5

Okay.

0:47.4

It was a very awkward term at the time because I was trying to figure out what I was doing.

0:51.6

Yeah.

0:52.6

And basically, I picked up a camera and I tried to play it as if it was an instrument

1:00.6

because I didn't know anything about it.

1:02.6

I had no clue about how to work a camera.

1:07.0

But I thought, well, all my friends are picking up guitars and they don't know how to

1:12.2

play the guitar, but they're going to CBGB's.

1:15.0

And within a week, they got a gig.

1:18.1

So maybe I could do the same thing with the camera.

1:21.6

And I called it an electronic scissor, meaning if I looked at another image through the viewfinder,

1:33.0

let's just say if I tore out an advertising image of a cowboy, like the Marlboro,

...

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