5 • 911 Ratings
🗓️ 30 April 2025
⏱️ 42 minutes
🧾️ Download transcript
“I used to be the largest dairy consumer on the planet. I used to eat so much dairy and meat. The more that I looked into the dairy industry, the more that I saw that it was the singular, most inhumane industry on the planet, that we've all been lied to, including myself, for years. I always believed that the picture on the milk carton, the cow standing next to her calf in the green field with the red barn in the back was true. It’s certainly the complete opposite.” – Richard (Kudo) Couto
Richard (Kudo) Couto is the founder of Animal Recovery Mission (ARM), an organization solely dedicated to investigating extreme animal cruelty cases.
ARM has led high-risk undercover operations that have resulted in the shutdown of illegal slaughterhouses, animal fighting rings, and horse meat trafficking networks.
Recently, they released a damning investigation into two industrial dairy farms outside of Phoenix, Arizona supplying milk to Coca-Cola’s Fairlife brand. What they uncovered was systemic animal abuse, environmental violations, and a devastating betrayal of consumer trust.
While Fairlife markets its products as being sourced "humanely," ARM’s footage tells a very different story—one of suffering, abuse, and corporate complicity.
Despite the evidence, this story has been largely ignored by mainstream media—likely due to Coca-Cola’s massive influence and advertising dollars.
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0:00.0 | Species. |
0:01.0 | Species. |
0:02.0 | I used to be the largest dairy consumer on the planet. |
0:15.0 | I mean, I used to eat so much dairy and meat. |
0:18.0 | The more that I looked into the dairy industry, the more that I saw that it was the singular |
0:22.8 | most inhumane industry on the planet that we've all been lied to, including myself for |
0:27.6 | years. |
0:28.6 | You know, I always believed that the picture on the milk carton, the cow sitting next, you know, |
0:33.6 | standing next to her calf in the green field with the red barn in the back was true. |
0:38.2 | And it's certainly the complete opposite. |
0:48.8 | Hi, I'm Elizabeth Novogratz. |
0:51.0 | This is Species Unite. |
0:56.1 | This conversation is with Richard Kudo, aka Kudo, the founder of Animal Recovery |
1:03.2 | Mission, or Arm, an investigative organization that exposes some of the most egregious cases |
1:09.0 | of animal cruelty in the U.S. |
1:12.2 | ARM has led high-risk undercover operations that have resulted in the shutdown of illegal slaughterhouses, |
1:20.4 | animal fighting rings, and horse meat trafficking networks. |
1:23.8 | Recently, they released a damning investigation into two industrial dairy farms, supplying milk to Coca-Cola's Fair Life brand. |
1:33.8 | What they uncovered was systematic animal abuse, environmental violations, and a devastating betrayal of consumer trust. |
1:42.1 | While Fairlife markets its products as being sourced humanely, |
1:46.2 | arms footage tells a very different story, one of suffering, abuse, and corporate complicity. |
1:52.5 | Despite the evidence, this story has been largely ignored by mainstream media, |
... |
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