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Comparison or four dot com slash verify so a while back. I was talking about a migtow and I got a this men going in their own way

Which is kind of an anti female movement and I didn't really I wasn't as interested in that as I wasn't some of the philosophy

It's more called more like the red pill and so I've invited a guest Richard Cooper

He's an entrepreneur. He's a creator of the YouTube channel entrepreneurs and cars

But he is also a men's high performance coach and the best-selling author of the book the unplugged alpha the no BS guide to winning with women

And life Richard is great to see you. I really appreciate you're coming on

Um, and I'm approaching your full. I've been listening to your video watching your videos and reading part of your book and

I'm really interested in it, but I have to tell you it's a little it's kind of far into me

It's far from the way I look at life

And so I want I want to really hear what you have to say you on your Twitter feed you say I unplug men

From comforting lies with cold heart uncomfortable truths about life and women. So that's got a big statement

But let's break it down a little bit. What are the comforting lies that men are told or tell themselves?

Uh, well, there's a lot of them and they're told them throughout most of their life

um

And

Almost all of these are what get them the terrible results that they arrive at in life that where they get frustrated with

For the most part with women and the results they get with women with relationships

Um, with their financial situation with their self-care

Um, there's a lot of things that contribute to um, what's happening with men today which

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