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This is Climate One. I'm Greg Dalton. Why is talking about climate change and the science behind it so hard?

Everybody's trying to figure out how do we move past this idea that just arming people with facts will lead to a better world, right?

Because we've just seen that that's absolutely not true.

Scientists are taking lessons from other fields to learn how to reach people on a deeper level.

The only way I've learned how to communicate is by practicing and doing and failing a lot.

And it's not just scientists who are trying to find more effective ways to talk about the climate emergency.

We ended up having about a 50-minute conversation because not only was he a climate change

denier, but he was also very well versed in all of the denial talking points.

Why is it so hard to communicate the science of climate disruption?

More than half of Americans surveyed by Pew have talked about climate change one to two times in recent weeks, and that number is even higher for Gen Z and millennials.

Majority of all groups surveyed think climate should be a top priority to ensure a sustainable future.

While that data may be encouraging,

scientists have been ringing the alarm on climate disruption for decades.

They often speak from their brains with facts and figures as they've been trained to do.

But that approach only goes so far.

In her book, Getting to the Heart of Science Communication,

Faith Kearns offers other, perhaps more effective,

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