When it comes to the future of sports and entertainment, John Patrickoff is among the most thoughtful and contrarian people I know.

He's always trying to disrupt sports and entertainment and he's had the added challenge of launching a

business from scratch on the eve of the pandemic. John is the CEO and co-founder of

Athletes Unlimited, a network of professional sports leagues.

Launched in March 2020, Athletes Unlimited now operates leagues in pro-women softball,

volleyball, lacrosse, and basketball.

By the end of this year, if current estimates hold,

Athletes Unlimited will have conducted over 120 matches

that will be broadcast in over 150 countries.

John was a business school classmate of mine.

Yes, our 20-year reunion is around the corner.

Yikes.

So we've been pals for a couple decades,

and John's career has been fun and fascinating to watch unfold

Before launching athletes unlimited John was president of major league soccer's New York City football club

where he currently serves on the board of directors.

And before that, he spent over a decade as a member of the board and president and

COO of Tribeca Enterprises, the owner and operator of the Tribeca Film Festival and other media

properties.

He created the Tribeca E-S-B-N Sports Film Festival.

Prior to Tribeca, he worked in Media Private Equity and in Corporate Strategic Planning at

Disney.

...