Rethinking Creativity in the Age of AI w/ Jodie Cook | Ep 400
The Futur with Chris Do
The Futur
4.9 • 998 Ratings
🗓️ 22 November 2025
⏱️ 83 minutes
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| 0:00.0 | If you're not using AI to augment, to implement or to help you do what you do, I think you're |
| 0:05.4 | putting yourself at a severe disadvantage. I know there are a lot of concerns about ethical |
| 0:10.1 | models and it being trained. Please don't let this be the thing that holds you back. |
| 0:14.6 | There are ethical models out there. There are things that you can use it for that don't cross |
| 0:19.0 | into that territory if that's one of your biggest concerns. But on behalf of the people who work for you, work with you and the people |
| 0:26.0 | that are in your charge in both personal and professional life, you owe it to yourself to use |
| 0:32.4 | the best tools available to you to do more of what you do, to do it in less time and to do it better. |
| 0:38.5 | That's my perspective, but I think Jody's with me on this. For sure. This is a game and we just, we all have to play it. |
| 0:45.9 | What we are talking about is how should creatives be using AI and maybe a more philosophical way |
| 0:53.0 | of wording that is how should creatives be thinking about |
| 0:56.4 | using AI because I guess that this isn't going to be a how to use AI in five simple steps |
| 1:04.3 | we are going to go deep on something and I think this is this is so unbelievably topical. |
| 1:11.6 | It feels like everyone's talking about it. |
| 1:13.9 | It feels like everyone's using AI. |
| 1:15.9 | But I'm also aware that we're in this massive bubble where lots of people actually aren't. |
| 1:20.9 | But also I keep hitting the same polarized views, which is either people are really excited about it, they're trying |
| 1:29.3 | stuff out, they're seeing what they can create, or they're just terrified. |
| 1:33.3 | And I don't know if you've hit the same thing, but we'd love to know your thoughts on this, |
| 1:37.3 | and I feel like there's so much to talk about. |
| 1:39.3 | Okay, I made a list here of things. |
| 1:41.3 | I think this is a high-level conversation. |
| 1:43.3 | Everybody's is not a tutorial how to tactical like ABC open up this application, DME the word for my chat bot or whatever it is. This is not that kind of conversation. I think the first thing we need to do is just acknowledge the fact that AI is just moving at a terrifically or terrifying pace that things that were laughable |
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