Retail Update: Winning the Hearts, Minds, Wallets of Fashionistas .

Technology Revolution: The Future of Now

Bonnie D Graham

Business News, Technology, News

4.9 • 108 Ratings

🗓️ 24 September 2014

⏱️ 57 minutes

🔗️ Recording | iTunes | RSS

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Summary

The buzz: Retail. As NY Fashion Week ends, fashion retailers are under more competitive pressure than ever to deliver great "retail therapy" experiences that consistently meet or exceed customers' expectations. And because customers shop brands, not channels, retailers must deliver at all points along the shopping journey. But how? The experts speak. Scott McKain, Expert on Distinction: "The attributes that many retailers believe make their customer experience differentiated in the marketplace are precisely the same ones that competitors are promoting as their points of uniqueness." Vicki Cantrell, National Retail Federation: "Perfection is the enemy of the good. Don't worry, be crappy." (V. Cantrell, combining quotes). Andrea France, SAP: "Fashion is not something that exists in dresses only. Fashion is in the sky; in the street. Fashion has to do with ideas, the way we live, what is happening." (Coco Chanel). Join us for Retail: Winning the Hearts, Minds, Wallets of Fashionistas .

Transcript

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0:00.0	The following program is being brought to you on the Voice America Business Channel.
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0:19.9	The views and ideas expressed on the following program are strictly those of the host or guests
0:24.5	and do not necessarily reflect the views and ideas held by the Voice America Talk Radio Network,
0:29.8	its staff, and management.
0:45.4	Thank you. Welcome to the most nutritious hour of business talk all week.
0:49.3	This is Coffee Break with Game Changers, presented by SAP.
0:51.8	The best run business is run SAP.
0:54.5	Your host and moderator is Bonnie D. Graham.
1:02.1	You'll hear from the innovators who have learned to use game-changing technologies to shake up the status quo and help move today's businesses in new directions.
1:04.1	Now, here's Bonnie D. Graham.
1:06.0	Welcome, welcome, welcome.
1:10.2	And if you want to run with the game changes, you are in the right place.
1:12.6	Today's buzz, retail, or maybe I should say fashion retail. Let's get started. Hey, New York Fashion Week just wrapped up. And guess what?
1:19.6	Fashion retailers are now under more competitive pressure than ever to deliver. Most of you
1:25.2	will know what I'm talking about with this next phrase, retail therapy
1:28.7	experiences that consistently meet or exceed their customers' expectations. And because we as
1:35.6	customers, and we're all consumers of something, we shop brands, not channels, retailers have to now
1:40.9	deliver at all points along the shopping journey. But how can they do it?
1:46.2	There are so many points. We have a panel of great experts. They're passionate on this topic.
	...

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