Retail Relevancy: Distinction Trumps Differentiation

Technology Revolution: The Future of Now

Bonnie D Graham

Business News, Technology, News

4.9 • 108 Ratings

🗓️ 1 October 2014

⏱️ 58 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

The buzz: Retail. Retailers: If you're not making each customer's experience more engaging, exciting and fulfilling than your competitors are, help is here. Hints: Find your own retail niche. Leverage that distinction across your business. Nurture a "Fan to Brand" loyalty that compels shoppers to engage far beyond the purchase…and more. The experts speak. BJ Bueno, The Cult Branding Company: "Some customers have a religious devotion to a particular brand. They may go so far as to permanently scorch their skin with the logo or image of the brand they love." Scott McKain, Expert on Distinction: "'I LOVE shopping there. They treat me EXACTLY like everyplace else!' said no customer ever. Create distinction!" Nancy Casey, SAP: "The latest major disruption in the retail world is Alibaba's IPO which broke all records. With a market cap of $230B (larger than Amazon or eBay), the global retail market will never be the same." Join us for Retail Relevancy: Distinction Trumps Differentiation.

Transcript

Click on a timestamp to play from that location

0:00.0	The following program is being brought to you on the Voice America Business Channel.
0:05.2	For more information about our network and to check our additional show hosts and topics of interest,
0:09.7	please visit voiceamerica business.com.
0:12.7	The Voice America Talk Radio Network is the worldwide leader in live internet talk radio.
0:17.7	Visit voice America.com.
0:19.6	The views and ideas expressed on the following program are strictly those of the host or guests
0:24.2	and do not necessarily reflect the views and ideas held by the Voice America Talk
0:28.5	Radio Network, its staff and management.
0:45.1	Well, Welcome to the most nutritious hour of business talk all week.
0:48.9	This is Coffee Break with Game Changers, presented by SAP.
0:51.4	The best run business is run SAP.
0:55.5	Your host and moderator is Bonnie D. Graham. You'll hear from the innovators who have learned to use game-changing technologies to shake up the status quo and help move today's
1:00.5	businesses in new directions. Now, here's Bonnie D. Graham. Welcome, welcome, welcome, and if you want to run
1:07.5	with the game changers, you are in the right place. Today's buzz, retail. I know we did a show on
1:12.9	retail last week, but we're going to turn around the other side of the table and talk about the
1:17.2	relevant kind of retail, what really matters. So I have a message calling all retailers. Listen up.
1:23.7	If you're not making each and every customer's experience more engaging, more exciting, and more fulfilling than your competitors are, and you know who they are, there's no time to lose.
1:35.9	I can give you some clues on where to start. Find your own retail niche. There must be something you do exceptionally well or different.
1:45.6	Leverage that distinction across your entire business. Okay, you know what that means and nurture a fan to brand loyalty
1:51.0	that make shoppers want to engage with you far beyond the purchase. And there's a lot more.
1:57.1	Those are just a couple of cliff notes, if you remember what those are. I have a great panel of
2:01.9	experts for you today. First up, we're going to introduce a newcomer to coffee break with Game Changers
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Bonnie D Graham, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Bonnie D Graham and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.