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The Story of a Brand Show

Retail Reworks - Helping Brands Do Good Business

The Story of a Brand Show

Ramon Vela

Business, Entrepreneurship

4.9147 Ratings

🗓️ 20 July 2022

⏱️ 36 minutes

🧾️ Download transcript

Summary

This episode is also brought to you by Sendlane.

 

Retail Reworks exists to help companies do good business, say Mike Kitko and Brian Adams, co-founders of the brand that offers complete return solutions for DTC sellers and retailers.

 

"At the end of the day, we want to help you do good business," Brian says. "Good business means making the best financial decisions with what you've done. We're trying to help you turn $1 into $2, not $1 into 50 cents.

 

Mike says that Retail Reworks' ideal customer is the brand with thousands of monthly returns, but they have programs for smaller volume returns. He says two categories that don't work as well in the return system are perishables and furniture.

 

"We deal with many brands and different scenarios," Mike says. "We've seen nearly everything, and we know how to make a program work that allows you to make good business decisions."

 

In Part 2, Brian and Mike talk about:

 

* The mission of helping brands do good business.

* The brand's ideal customer.

* The onboarding process.

* Which brands don't work as well in the return space.

 

Join Ramon Vela, Mike Kitko, and Brian Adams as they break down the inside story on The Story of a Brand.

 

For more on Retail Reworks, visit: https://retailreworks.com/

 

Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.

 

*

 

This episode is also brought to you by Sendlane.

 

I have a gift for you from our primary Sponsor — Sendlane. They’re giving away their online course eCommerce Academy - Email & SMS Marketing!

 

This course gives you the step-by-step playbook to drive more revenue and retention with email & SMS. This is normally a $500 package, but for our listeners, it’s entirely FREE when you get started with your FREE 14-day trial of Sendlane. 

 

When you do, chat with their support team and let them know you’re one of our listeners to get full access to hours of course content that will help you make email marketing your #1 growth engine.

 

Visit https://storybrandgift.com to get the details, sign up for a free trial and get your gift!

Transcript

Click on a timestamp to play from that location

0:00.0

But in the macro sense of all the services we do, we help you do good business.

0:05.0

There's not a brand, a 3PL or a recommerce site that's listening to your show right now that doesn't need to at least talked with us to what us help them.

0:17.6

We have a logistics, we have a consulting side that helps brands work through the process

0:23.6

to really understand what their numbers are. You know, a lot of entrepreneurs hate, you know,

0:28.1

the kind of dirty details and they can't even get to the point where they say, what's the best

0:34.6

business decision because they don't know what the number is.

0:38.8

And look, and when we receive that package, and I say, what should I do with it,

0:44.3

you can't answer the question unless you know what the cost was to get here. This is the story of a brand, a podcast that helps people learn the story behind their favorite

1:04.3

consumer companies.

1:05.9

I'm Ramon Vela, and I believe that people want to know more about the brands and the

1:10.1

products they purchase.

1:11.4

So each week, I interview the founder of a consumer brand, unpack their story, their products,

1:16.2

and their mission so you can decide which products are worth buying and which brands are worth

1:20.8

supporting.

1:23.9

Hey, welcome to part two of our interview with Mike Kidco and Brian Adams, co-founders of

1:29.5

Retail Reworks.

1:30.9

I described their business a little bit in part one.

1:34.4

They are amazing.

1:35.6

They not only help you do good business, but they help your business do good.

1:39.9

They focus on helping on re-commerce, on returns, on repairs for your products.

1:46.1

They have just such an amazing set of services that they provide.

1:50.6

And one thing that I was very impressed with is they help you determine what the true cost of your product,

...

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