Retail Reinvented: Inside Shopify’s Game-Changing POS X Launch with Ray Reddy

Entrepreneurs on Fire

John Lee Dumas

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4.8 • 4.1K Ratings

🗓️ 23 May 2025

⏱️ 24 minutes

🔗️ Recording | iTunes | RSS

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Summary

Ray Reddy is VP of Retail at Shopify, leading the company's retail business and championing local entrepreneurs. With a career focused on leveraging technology for commerce, he previously co-founded Ritual, a mobile commerce platform supporting local restaurants, and PushLife where he later led mobile product management for shopping and commerce. He is passionate about building products that simplify complexity and create new opportunities to help local entrepreneurs win.

Top 3 Value Bombs

1. A unified retail system - built from the ground up, not stitched together - is essential to compete in modern commerce.

2. Small UX upgrades, like intuitive navigation and smarter search, drive major efficiency wins for store staff.

3. AI will soon make POS customization as easy as creating a TikTok - massively empowering small retailers.

Visit Shopify to explore POS X and see what’s possible - Shopify

Sponsor

DeleteMe - Take control of your data and keep your private life private by signing up for DeleteMe. Get 20 percent off your DeleteMe plan when you go to JoinDeleteMe.com/eofire and use promo code EOFire at checkout.

Transcript

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0:00.0	Who's ready to rock today, Fire Nation? JLD here and welcome to Entrepreneurs on Fire,
0:07.5	the only daily show interviewing the world's top entrepreneurs seven days a week. Today we'll be
0:11.9	breaking down retail reinvented inside Shopify's game-changing POS 10 launch. To drop these
0:19.6	vibe bombs, I are brought to Ray Ready and the Eofire Studios.
0:22.4	Ray is VP of retail at Shopify, leading the company's retail business and cheering on
0:27.1	local entrepreneurs.
0:28.2	With a career focus on leveraging technology for commerce, he previously co-founded
0:32.2	ritual, a mobile commerce platform supporting local restaurants.
0:35.5	Ray is passionate about building products to simplify complexity and create new opportunities
0:39.2	to help local entrepreneurs win.
0:42.0	We'll talk about what inspired the redesign that became POSX.
0:46.0	We'll talk about the ship and carry out feature.
0:48.7	We'll talk about how POS helps serves retail staff better and sell smarter.
0:53.5	A mistake the retail entrepreneurs make and owe so much more.
0:56.9	And the big thank you for sponsoring today's episode goes to Shopify and our sponsors.
1:01.9	Take control of your data and keep your private life private by signing up for Delete Me.
1:07.7	Now at a special discount for our listeners.
1:10.1	Today get 20% off your delete me plan
1:12.9	when you go to join deleteme.com slash EOFire and use promo code EOFire at checkout.
1:22.3	Ray, say what's up to Fire Nation and share something that you believe about becoming successful that most people
1:28.6	disagree with. What's up, Fire Nation? I'll say something cliche here. Just good old fashioned hard
1:34.7	work. I was lucky. I actually heard it. I heard it from maybe another entrepreneur. I still remember
	...

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