This is an I-Heart podcast.

Guaranteed Human.

When we first met, it was just before the idea of the meme stock, which obviously

your platform got a lot of flap for.

And it was, oh, the retail traders don't know what they're doing.

And then we saw you speak and we met again

and was the idea of like the retail trader is the sophisticated trader.

Yeah.

Talk about the role and how that's transpired over the past two or three years to

now that everybody's in on it.

Like, hey, the retail is where we can get a lot of our customer base from

because they have the tools.

I think companies are waking up to this.

We were relatively early to embrace the retail trader because the retail trader is our customer.

So, of course, we have a natural incentive as a company to have our customers be shareholders, right?

Because not only are they are shareholders, but they're people that use the product every

day.

You know, our product is a stock market investing product at its core.

And one of the things I'm very proud of is the work that we've done on

IPO access. I mentioned you guys a little earlier. It's my second trip to New York this week.

First time I was at the New York Stock Exchange on Tuesday at a roundtable called Make IPOs Great Again.

It's a funny name. They had the red hats too. Which, by the way,

...