One TRADEMARK Error BOXED IN Burger King
Earn Your Leisure
iHeartPodcasts
4.9 • 7.9K Ratings
🗓️ 7 April 2026
⏱️ 11 minutes
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Summary
A simple registration mistake limited a massive brand's growth for decades. Learn the "Burger King Lesson" so you don't repeat this legacy-killing error.
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Transcript
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| 0:00.0 | This is an IHeart podcast. |
| 0:02.6 | Guaranteed Human. |
| 0:04.2 | So why do business owners need to trademark their business before launching their business? |
| 0:09.6 | So I always ask people, will you build a house on land you don't own? |
| 0:13.3 | I'm going to ask you guys, will you build a house on land you don't own? |
| 0:16.9 | I didn't. |
| 0:18.3 | No, right? |
| 0:19.4 | Right? |
| 0:19.8 | Because it makes sense, right? Before we build houses in America, right, we go and we do a title search on the land and make sure no one owns the lands, there's no liens on the land or anything like that. Because if we go and we just start building the house on land and we haven't cleared the land, the owner of the land can come tear that house down, right? It's the same equivalent when it comes to building a business on a brand name and you don't own the name, right? |
| 0:44.3 | And so being that I have been practicing this law over 10 years, I have seen where people have invested their 401k plans or took out money, you know know from their retirement to invest in product and |
| 0:56.0 | marketing material only for it to be torn down by the rifle owner right so i tell people before we |
| 1:03.3 | build brands and we build businesses we want to make sure we're clearing the name and we're |
| 1:07.6 | actually owning that name so everything that we're building on top of it is ours now |
| 1:12.9 | okay so if we got to get the name to make sure that we own it what where are we going to search for this |
| 1:19.0 | like are there specific sites i feel like most people have no idea they'll just type in trade whatever |
| 1:23.6 | google tells them that's what we're using it might not be the most accurate thing so what sites are we going through to ensure that if we use this name we can own this |
| 1:31.1 | name that's a great question so what i would first start is with the uspTO dot gov and make sure it |
| 1:37.2 | says dot gov and not dot com right because there can be some you know fraudulent sites and things like |
| 1:43.4 | that so start with the |
| 1:44.3 | USPTO.gov and you want to start broad because you want to see does anybody own the name? |
| 1:49.9 | But also too, this is where it's important to hire an attorney because under the law |
| 1:54.7 | it's not about what's the same, but what can be deemed confusingly similar. So if you go to |
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