Hey, fam, welcome to rest day, our occasional news show, breaking down the latest happenings and trail running, the best sport in the world.

This week, Corinne and I are joined by Matt Trappie, a longtime creative storyteller and filmmaker in the sport who does amazing work.

He is also the author of A Matter of Brand, a fantastic newsletter published over on Substack,

where Matt breaks down a lot of the brand and industry dynamics that are shaping the sport of running.

Last week, Matt published a newsletter titled The Tastemakers of Trail Running that explored

which brands and athletes were driving conversation and culture and trail running.

It got my mind racing.

So I thought, wouldn't it be great to get mad on rest day to break it all down?

And I have to say it was a really fun episode. We start by talking about some news. Shea Aquilano,

signing with Nike ahead of Western States, some more attrition, unfortunately, from the men's race at

Western States. And then we spend the bulk of the hour engaging with

the tastemakers concept before finishing with some more news, including last weekend's 114th running

of the legendary dipsy race here in Marin County. If you don't already, you must go subscribe to

Matt's newsletter. I linked to it in the show notes of the episode along with his new

trail running lifestyle brand to our sportif, which we also talk about here today. So don't

miss out. Go visit the show notes. Also in the show notes, links to go support our amazing sponsor,

Speedland, Osprey, Ketton,, and never second, take advantage of their generous discounts.

Thanks for listening.

Welcome to Rest Day, everybody. Joining me, as always, the great Corinne, Malcolm. Corinne,

how's it going here the calm before the storm

Oh my goodness the calm before the storm is the best way to put it I've got like a very quick trip to the Midwest

But for some family stuff this weekend and then I get a week to reset and then I join you in Palisades Monday, Western States

...