Okay, everybody, I think we are live on Facebook. So welcome along to the new episode of the

Bruce Lee podcast, the first one of 2023 to go live. So welcome along if you're watching on Facebook.

This is the podcast that gives you the tools, the tactics and the trainings to go out there and get

more direct bookends. And of course, the confidence at the end of the day, you do need the

confidence to go out and get direct bookends. So if you've not listened to a podcast before,

which hopefully you have, you may know the format of these, but on this particular one, we go behind

a host who's successful and got an inspirational story. And today we've got Brian Hatcher,

who is sharing a lot of how to brand a business. We're going to dive into all aspects, including

things like guest experience and just generally talk about his his journey in hospitality, which

is going to be cool. So settle in for the next sort of 20, 30 minutes, where we're going to learn

from Brian and find out how things going for him. If you haven't already on Facebook,

let's know if you're watching, you know, where you're watching from. And yeah, let's get started.

So Brian is from Elite Escapes. And you can check out Elite Escapes by going to EliteEscapes.travel.

And he's just had a boostly web page or web design done with us, which is cool. So go and check

that out. And you can see some of his amazing places and really just get to know his business.

So Brian, welcome along. Thanks for joining us. Thank you. I'm excited to be here. Happy to share.

So Brian, let's start off by saying, hey, who is Brian Hatcher? Yeah. So my name is Brian Hatcher,

also known as the real estate hacker. And I am a consultant, real estate investor and the founder

of Elite Escapes, which is a resort driven STR company. Nice. And so you're, you say,

a what led company? Did you say just say that phrase again for me again? Yeah, a resort driven

STR company. And I try to think about it the way I kind of want to describe it to people. But

essentially what we're doing is a version of rental arbitrage, but exclusively with different

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