ReSci - How to be More Relevant

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 19 August 2020

⏱️ 24 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

According to Gmail and other ISPs, the two most important things in email marketing are data and relevancy. But with an overwhelming amount of data to review and analyze, how are marketers able to better understand their customers, make smart decisions, and take action?

In the second part of this Feature, Jerry Jao, Co-Founder & CEO of ReSci, shares how his email marketing platform is different than 99.99% of all email apps in the market. How customer buying/browsing behavior has changed in the last 5 months and how the ReSci platform could help you be mindful and sensitive to customer behavior.

In part two, Jerry discusses Creating that Nordstrom shopping experience online; How COVID changed customer behavior and how to address it; Aiming for the right storytelling through marketing; Why you should be kind to others and yourself; Why self-care is one of the most important things you could do; Top brands that use ReSci, How the platform can tell you which customers will buy again, their lifetime value, which sale items, back in stock or new arrival products each customer wants and even tell you what incentive will move them to buy; And much much, more.

Join us while Ramon Vela interviews Jerry in Part 2 of this episode and listen to him share the inside story of a brand.

For more on ReSci visit: https://www.retentionscience.com/sob

Transcript

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0:00.0	Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce
0:10.9	podcast, and he's not your average host.
0:14.3	This is The Story of a Brand with your host, Ramon Vela.
0:21.3	It really makes sense why Google and just all the ISPs are kind of these inbox providers.
0:28.1	Because at the end of day, they want to also deliver a good experience for individuals like
0:33.6	you and I.
0:34.2	Like when we check our Gmail, and that's why they had their promo tabs versus the primary tabs and social tabs.
0:40.3	And the end result is really just
0:43.3	wanting the users to not feel overwhelmed and bombarded
0:47.3	with content that perhaps no longer serve a purpose
0:51.3	to the end user.
0:53.3	And so for us, that's exactly how we build our product and our
0:57.6	vision was really set ourselves aside from other email service provider, which oftentimes is
1:04.4	really about volume versus we're really about quality of contact and quality of that one-to-one communication.
1:14.5	And because just like sort of a recent rising popularity around podcasts and hearing us
1:22.0	talking right now, I think that we're all trying to fill a gap and we're all trying
1:27.1	to connect with one another.
1:29.5	And then if we can really deliver more relevant content by understanding who our audiences are
1:37.6	and what is it that they really want to learn about our products or about themselves
1:42.2	or even about a new skill set or a hobby that they're
1:46.5	interested in that's related to what you serve. And we work with so many food businesses as we
1:51.0	talked about earlier. Can we provide more interesting recipes that you can't just find
	...

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