Black Wolf - Extra Effective Skincare for Guys

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 20 August 2020

⏱️ 28 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

For Sam Lewkowict , Founder & CEO of Black Wolf and his brother, the goal was simple: make the process of buying and using skincare for guys as simple as possible. The challenge was that they were young, had no clue how to manufacture or produce skincare products, had no money, no network only a burning desire to make it happen. Here's their story.

In the first part of this Feature, Sam talks about How they got the idea for a skincare product, The challenges of starting the brand, How to get over a steep learning curve, Breaking down the manufacturing process, How to persuade someone to give you a chance, Why being loyal and helping others in business is important to them, The process of developing a skincare formula, Why you must choose between efficacy and marketing, How they initially raised funds, Using credit cards and Brex, and so much more.

Join us while Ramon Vela interviews Sam in Part 1 of this episode and listen to him share the inside story of a brand.

For more on Black Wolf visit: https://blackwolfnation.com/

Justuno - justuno.com/ramon
Pattern89 - pattern89.com/pod
Retention Science - RetentionScience.com/sob

Transcript

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0:00.0	Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce
0:10.9	podcast, and he's not your average host.
0:14.3	This is The Story of a Brand with your host, Ramon Vela.
0:21.6	But Black Wolf really is, I mean, it is what it says on the tin.
0:24.5	It's a skincare for men.
0:27.2	But really, what we try to do is make the experience of buying and using skincare for guys as simple as possible.
0:35.0	So rather than focusing on putting as many trendy ingredients as possible
0:38.7	on the packaging or focusing on, you know, putting it on the best shelves in the best department stores,
0:44.9	you know, what we focus on is how do we make it as simple as possible for you to find the
0:49.7	right products on our site for your specific skin issues or skin type because for a guy that
0:55.4	can be the most daunting process of all just getting started.
1:01.9	If you're nervous about your online business right now, consider this.
1:08.0	There's no better time to make the most of your website traffic. Why? Because
1:12.4	everyone is home and shopping online. Just Do Know is the number one CRO tool to keep your ecommerce
1:19.6	site thriving. From growing your list to collecting numbers for SMS messaging or showing smart
1:25.5	product recommendations, Just Do Know helps convert visits to sales.
1:30.4	It's the best time to have an e-commerce site, so make the most of it with Just Do You Know.
1:35.0	Visit justdo know.com forward slash Ramon, that's R a no credit card, 14-day free trial,
1:43.0	and a one-click install on Shopify.
1:45.6	Again, that's just-do-no.com forward slash Ramon.
1:49.6	That's J-U-S-T-U-N-O.com forward-slash Ramon, R-A-M-O-N.
1:57.6	Quick question.
	...

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