In this episode we'll talk about the idea muscle, how to come up with better ideas and what that means for your life.

Welcome to another episode of Tiny Leaps Big Changes, where I share simple research-backed strategies you can use to get more out of your life. My name is Greg Klunis and in episode one we talked about list making and how it could help reduce

anxiety and increase your happiness. If you haven't had a chance to listen to

episode one I highly recommend you go back and do that but before you do let's talk

about ideas. More specifically where do ideas come from and how can we get more of them?

Now best-selling author of Choose Yourself, James Altature, is a strong proponent of listing 10 ideas every day in order to become an idea

machine. That is, by listing 10 ideas per day, you're supposedly flexing your idea muscle which should lead to more

and better ideas. Now James Altichres riding comes across a bit zainy but the guy is clearly doing something right so I

wanted to know if there was any truth to this theory here's what I found let me

start with the somewhat disappointing part. In my research, I couldn't find much evidence to support James Altichor's claims. At least not any that came from a source that hadn't already read, choose yourself.

This doesn't disprove anything really.

It just means that the brain is a bit more complicated than we think it is.

And while it's certainly possible to strengthen our quote-unquote idea muscle it's not as simple as going to the

gym and lifting weights every day. Here's what I did find though in a 2013 article titled How Our Brains Work When We Are Creative

The Science of Great Ideas on the buffer website.

Buffer of course being the hugely popular social media marketing and management tool

author Bell Beth Cooper outlines an interest in process for how our brains handle

creative thinking the core of the article is that there is no one specific part

of the brain that handles idea generation. There's no right brain versus left

brain thinking. Instead, the brain seems to handle these processes by utilizing an intricate network of areas

spread out throughout the entire system.

The different parts of our brain involved in this process are responsible for many things,

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