Reporter Jason Blevins on Backcountry.com
BLISTER Podcast
BLISTER
4.8 • 560 Ratings
🗓️ 18 November 2019
⏱️ 54 minutes
🔗️ Recording | Apple Podcasts | RSS
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Summary
Jason Blevins of the Colorado Sun broke the story about backcountry.com’s practices around trademark issues, so we talk to Jason about how this story got on his radar; the specifics of what backcountry.com was doing; how common or uncommon these practices are; how backcountry.com has subsequently responded; and what needs to be done going forward.
TOPICS & TIMES:
- How did Jason uncover this story? (2:30)
- Backcountry.com’s response (6:40)
- Is this “normal” trademark law practice? (15:40)
- Stories from two of the targeted companies (20:25)
- What should we expect going forward? (33:44)
- Why Jason left the Denver Post (40:48)
- Starting the Colorado Sun (44:09)
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Transcript
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| 0:00.0 | Welcome to the Blister podcast, a program dedicated to interesting people, the great outdoors, |
| 0:06.6 | and a bunch of other stuff we like. I'm Jonathan Ellsworth, the founder of Blister, |
| 0:11.0 | and you can check out everything we're doing and reviewing over at blisterreview.com. |
| 0:20.6 | Jason Blevins of the Colorado Sun first broke the story about backcountry.com's practices around trademark issues. |
| 0:28.6 | So we talked to Jason about how this story got on his radar, the specifics of what backcountry.com was doing, how common or uncommon these practices actually |
| 0:40.5 | are, how backcountry.com has subsequently responded, and what else needs to be done going forward. |
| 0:49.2 | Now, two things here. First of all, five days before Jason and I recorded this, I did reach out to backcountry.com |
| 0:56.5 | CEO Jonathan Nielsen and invited him to come on the podcast to talk. I have not received a reply |
| 1:03.6 | from him, but the good news here is that, as you will hear in this episode, I can say that |
| 1:09.3 | to other individuals in the industry who have |
| 1:12.0 | been impacted by backcountry.com's practices have heard from Jonathan, and I think that that is a |
| 1:18.3 | very good thing. We'll talk about one of those individuals and his business in this conversation, |
| 1:24.6 | and then earlier today, I'm recording this introduction on Friday, November |
| 1:30.0 | 15th. There was an announcement that backcountry.com is partnering with the women's backcountry |
| 1:35.9 | safety education group, Backcountry Babes. Now, these both appear to be positive developments, |
| 1:42.3 | and we're looking forward to learning about |
| 1:44.9 | more such positive developments. |
| 1:47.7 | And with that, let's go ahead and get to my conversation with Jason Blevins. |
| 1:55.5 | Well, Jason, how are you today and where are you today? |
| 2:00.2 | I am doing well. I'm in Eagle, Colorado in my house |
| 2:04.5 | here and getting ready to go skiing tomorrow. Bales opening tomorrow. You're going skiing |
| 2:11.2 | tomorrow. I'm glad to hear it. After recent events, I think going skiing sounds real good. |
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