Blister Speaker Series 2.3: Moment Skis CEO, Luke Jacobson
BLISTER Podcast
BLISTER
4.8 • 560 Ratings
🗓️ 11 November 2019
⏱️ 63 minutes
🔗️ Recording | Apple Podcasts | RSS
🧾️ Download transcript
Summary
In our latest BLISTER Speaker Series at Western Colorado University, Moment Skis CEO, Luke Jacobson, talks about managing the significant growth of this indie brand; manufacturing in Sparks, Nevada; crucial decisions he’s had to make; how he would assess those decisions in hindsight; and more.
TOPICS & TIMES:
- What separates Moment from other “indie” brands (2:55)
- Luke’s background & start with Moment (4:30)
- Taking a leap at SIA / Outdoor Retailer (11:25)
- Becoming CEO, lessons learned (15:55)
- Marketing do’s and don’ts (29:44)
- Moment’s biggest growth periods (32:35)
- How have tariffs affected manufacturing? (36:24)
- Would it be harder or easier to start Moment today? (38:09)
- Audience Q&A (Western vs. Proust) (40:14)
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Transcript
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| 0:00.0 | Welcome to the Blister podcast, a program dedicated to interesting people, the great outdoors, and a bunch of other stuff we like. |
| 0:08.8 | I'm Jonathan Ellsworth, the founder of Blister, and you can check out everything we're doing and reviewing over at blisterreview.com. |
| 0:19.7 | Last Tuesday night, we held our latest Blister Speaker series at Western Colorado University, |
| 0:25.6 | where we host influential figures of the outdoor industry right here in the beautiful |
| 0:30.8 | Gunnison Valley of Colorado. |
| 0:33.7 | Our guest was Luke Jacobson, the CEO of Moment Skies, which is the largest ski manufacturer in the U.S. |
| 0:41.9 | And if that sounds surprising to you, then you will definitely want to listen up. |
| 0:47.1 | Luke shares with us what it's been like managing the significant growth of this indie brand, |
| 0:52.6 | manufacturing in Sparks, Nevada, crucial decisions he's |
| 0:56.6 | had to make and how he would now assess those decisions in hindsight, and, as has become a |
| 1:02.9 | staple of these Blister Speaker Series events, the audience at Western once again did not |
| 1:08.7 | disappoint. And there was even one right in question from the CEO of another indie ski company, so keep |
| 1:16.3 | your ears open for that. |
| 1:18.8 | And now, let's get to our conversation from University Center Theater on the campus of Western |
| 1:24.6 | Colorado University with Luke Jacobson. |
| 1:30.4 | Hey, everybody, welcome to this latest installment of the Blister speaker series. |
| 1:37.4 | Thank you all for coming out. |
| 1:40.1 | A little bit of business here before we get started. |
| 1:42.9 | There is a sign-up going around. It is a good sign-up. |
| 1:47.0 | One lucky person here is going to win a pair of moment skis, any moment ski you want. |
| 1:54.0 | So stick around when the Q&A wraps. We'll quickly see if anybody else needs to get on that, |
| 1:59.0 | and then we will announce one lucky winner. |
... |
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