meta_pixel
Tapesearch Logo
Log in
Perpetual Traffic

(Replay) How to Use Video to Sell Stuff….The Right Way with Ian Garlic

Perpetual Traffic

Tier 11

Marketing, Business, Entrepreneurship

4.8 • 849 Ratings

🗓️ 6 June 2025

⏱️ 45 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Ralph and Lauren sit down with Ian Garlic, the founder of Video Case Story, to uncover the most effective ways to use video for sales. While most brands flood social media with endless content, Ian reveals why simply creating more video isn’t enough. Instead, he shares a strategic approach to video marketing—one that moves prospects seamlessly from awareness to purchase without relying on traditional ad clicks. Whether you’re struggling with attribution, unsure if your video efforts are paying off, or looking for a smarter way to use customer testimonials, this episode delivers the insights you need to turn video into your most powerful sales tool.

Chapters:

  • 00:00:00 - Kicking Off Perpetual Traffic: Why Video is the Future of Sales
  • 00:00:39 - Meet Ian Garlic: The Mastermind Behind High-Converting Videos
  • 00:01:10 - The Secret to Using Video to Drive More Sales
  • 00:02:58 - Mapping Your Customer’s Journey for Maximum Conversions
  • 00:03:28 - AI, Marketing, and Sales: The Game-Changing Connection
  • 00:04:46 - The Truth About Creating Videos That Actually Work
  • 00:07:10 - How to Use YouTube to Explode Your Business Growth
  • 00:08:35 - Turning Your Sales Funnel into a Conversion Machine with Video
  • 00:17:53 - Why Most Businesses Ignore Post-Purchase Engagement (And Why It’s a Huge Mistake)
  • 00:22:28 - The Power of Fear in Marketing and How to Use It Ethically
  • 00:23:16 - The Four Must-Have Videos Every Business Needs
  • 00:23:58 - The Hidden Conversion Leaks Costing You Sales
  • 00:24:05 - The Perpetual Traffic Formula for Video Success
  • 00:24:14 - How to Craft Video Case Stories That Sell for You
  • 00:25:05 - Where Video Fits Into Your Sales Funnel for Maximum Impact
  • 00:27:00 - Why FAQs and Process Videos Are Secret Sales Weapons
  • 00:35:40 - The Ugly Truth About Most Sales Funnels (And How to Fix Yours)
  • 00:40:02 - Final Takeaways and Where to Learn More

LINKS AND RESOURCES:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have...

Transcript

Click on a timestamp to play from that location

0:00.0

You're listening to Perpetual Traffic.

0:09.0

Are you looking for new audiences for your business?

0:14.0

Well, Snapchat is full of engaged users you just might be missing.

0:19.0

And if it feels like your current audiences on all those

0:22.3

other social platforms are tapped out, it might be time to diversify over to Snapchat.

0:28.4

Here's why, 75% plus of 13 to 34 year olds in over 25 countries use Snapchat.

0:41.3

40% of Snapchaters aren't even on TikTok daily. And it's not just Gen Ziers. In fact, nearly one in four Snapchatters are over the age of 35.

0:49.3

And 85% of Snapchaters discover new products and brands through social ads, and that's 17%

0:56.3

higher than non-users on the platform. This is an untapped platform. I don't know many people

1:03.2

who are advertising on it right now. It's still a blue ocean for you, because with Snapchat,

1:08.2

you have the potential to reach a hugely untapped audience

1:11.2

and drive incremental growth for your business.

1:14.0

So if your paid ad strategy could use a boost, it might be time to put Snap on your roadmap.

1:18.7

Snapchat's giving away thousands in free ad credits to new customers like you.

1:23.2

Go to 4Business.Snapchat.com forward slash perpetual traffic to find out if you're eligible.

1:29.3

Hello and welcome to the perpetual traffic podcast.

1:31.7

This is your host, Ralph Burns, the founder and CEO of Tier 11, alongside my awesome co-host in the flesh, Lauren E. Petrullo.

1:42.6

The founder of Longoose Media.

1:43.9

That's right. I stole your line.

1:46.8

Well.

1:47.5

Anyway, we're here sitting in actual person with each other.

1:54.2

She just gave me a wet willy, which is actually kind of gross.

...

Transcript will be available on the free plan in 7 days. Upgrade to see the full transcript now.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Tier 11, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Tier 11 and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.

Copyright © Tapesearch 2025.