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Perpetual Traffic

(Replay) 5 AI video tools you can’t live without with Ian Garlic

Perpetual Traffic

Tier 11

Marketing, Business, Entrepreneurship

4.8 • 849 Ratings

🗓️ 10 June 2025

⏱️ 31 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Ralph Burns and Lauren Petrullo sit down with online video storytelling expert Ian Garlic to unpack the collision of artificial intelligence and video marketing. Broadcasting from the legendary Casa de Garlic, they dive into how AI is reshaping content creation—and the critical difference between smart augmentation and soulless automation. Ian shares insider tools, real-world use cases (including a wild Florida Bar AI debacle), and a framework for scaling video that connects, converts, and ranks. From Descript to Airtable to human intuition, this episode is a must-listen for marketers navigating the noisy world of AI-generated everything.

Chapters:

  • 00:00:00 - Welcome to the Perpetual Traffic Podcast
  • 00:00:35 - The Wild Rise of AI in Video Content
  • 00:02:04 - Is Human Video Dead? The Future of AI Creation
  • 00:03:11 - When AI Hallucinates: Risks, Ethics, and Epic Fails
  • 00:05:31 - SEO Flashbacks and What AI is About to Break
  • 00:11:30 - Behind the Curtain: AI Tools That Actually Work
  • 00:12:33 - Turning Prompts Into Profit: Smarter Content With AI
  • 00:14:28 - Airtable Hacks That Supercharge Your Workflow
  • 00:16:42 - Why AI Alone Will Tank Your Audience Targeting
  • 00:17:20 - Human Touch vs. AI Logic: Striking the Right Balance
  • 00:18:17 - CMOs, Here’s Where AI in Marketing is Headed Next
  • 00:19:59 - How Pro Editors Use AI Without Losing the Plot
  • 00:22:08 - Um, Wait—Do Imperfections Build Trust?
  • 00:24:15 - Jungle Stories, Tall Hair, and Total Authenticity
  • 00:26:30 - Final Takeaways, Laughs, and Where to Find Ian

LINKS AND RESOURCES:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Transcript

Click on a timestamp to play from that location

0:00.0

You're listening to Perpetual Traffic.

0:09.0

Are you looking for new audiences for your business?

0:14.0

Well, Snapchat is full of engaged users you just might be missing.

0:19.0

And if it feels like your current audiences on all those other social platforms are tapped out you just might be missing. And if it feels like your current audience is on all those

0:22.3

other social platforms are tapped out, it might be time to diversify over to Snapchat.

0:28.1

Here's why, 75% plus of 13 to 34 year olds and over 25 countries use Snapchat.

0:41.6

40% of Snapchaters aren't even on TikTok daily.

0:44.1

And it's not just Gen Ziers.

0:49.4

In fact, nearly one in four Snapchatters are over the age of 35.

0:54.8

And 85% of Snapchaters discover new products and brands through social ads and that's 17% higher

0:56.7

than non-users on the platform.

0:59.1

This is an untapped platform.

1:01.6

I don't know many people

1:03.2

who are advertising on it right now.

1:05.4

It's still a blue ocean for you

1:07.2

because with Snapchat,

1:08.2

you have the potential to reach

1:09.8

a hugely untapped audience

1:11.2

and drive incremental growth for your business.

1:14.1

So if your paid ad strategy could use a boost, it might be time to put Snap on your roadmap.

1:18.7

Snapchat's giving away thousands in free ad credits to new customers like you.

1:23.2

Go to 4Business.Snapchat.com forward slash perpetual traffic to find out if you're eligible.

...

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